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October 16, 2007 1:09 PM PDT

AT&T to prorate cancellation fees

by Marguerite Reardon
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AT&T wants to be more consumer-friendly.

On Tuesday the company said that it will prorate the $175 early termination fee it charges wireless customers who cancel their contracts based upon how much time they have left in their contract. This means that someone who cancels their service 23 months into a two-year contract will pay considerably less than someone who cancels the service after only six months. (All new customers are able to cancel their service with no penalty for up to 30 days after service begins.)

The company also said it will no longer require customers to extend their contracts if they make changes to their plans. AT&T's current policy automatically extends contracts for customers who change their service plans more than halfway through their contract term.

The prorated termination rates are still being worked out, but the new policy for extending contracts will take effect in November, the company said.

AT&T spokesman Mark Siegel said the changes were prompted by customer demand.

"We've been listening to customers," he said. "And they all tell us that they don't like one-size-fits all policies when it comes to early termination fees or service contracts."

These policy changes come at a time when Congress is looking more closely at the industry's consumer practices. After the much hyped launch of Apple's iPhone, which is exclusively available through AT&T, some Congressional leaders expressed concern that the industry has been too restrictive in its policies. The issue has also been highlighted by debates raging in Washington over how the Federal Communications Commission should auction a valuable sliver of wireless spectrum in the upcoming 700Mhz auction.

Last month, Sens. Amy Klobuchar (D-Minn.) and Jay Rockefeller (D-W.Va.) introduced a bill that would give subscribers greater freedom to leave cell phone carrier contracts before the agreements expire. On Wednesday a Senate subcommittee will hold hearings regarding consumer practices of the wireless industry, where the issues of early termination fees and automatic contract extensions will surely be discussed.

Siegel admitted that governmental pressure may have played a part in rethinking the company's policies.

"Our main focus is responding to our customers," he said. "But that's not to say there aren't other forces at work."

Whatever is getting AT&T to lighten its policies doesn't matter to me. I'm just glad that the company is making changes. I've always felt it was anticompetitive and unfair to lock customers into lengthy service contracts. And it made even less sense to me that cell phone operators could penalize good customers by extending their contracts because they upgraded their service plan. I mean does it really make sense that my two-year contract starts over because I am willing to pay more per month for my service? I don't think so.

Sure, mobile operators offer consumers subsidized handsets. I understand that they have to recover that cost. But is it really necessary to force someone who has had the service for almost two years to pay the same termination fee as someone who is canceling the service after only a couple of months?

In a free market, consumers must be able to have choice. And contracts with stiff penalties eliminate this choice and stifle competition.

So good work, AT&T. This is definitely a step in the right direction. Once operators truly compete on their own merits instead of relying on contracts to keep customers hostage on their networks, consumers will see huge improvements in price, quality of service, and the availability of new and cool handsets.

Marguerite Reardon has been a CNET News reporter since 2004, covering cell phone services, broadband, citywide Wi-Fi, the Net neutrality debate, as well as the ongoing consolidation of the phone companies. E-mail Maggie.
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Add a Comment (Log in or register) (7 Comments)
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Customer demands
by OldFartPeter October 23, 2007 12:37 PM PDT
Interesting how much the effective sound level of customer desires are amplified by possible legislative action!
Reply to this comment
CellularSwap.com helped me Get Out of my Contract with AT&T
by AlanJay50 November 15, 2007 8:02 AM PST
www.cellularswap.com

You have to go to this site!!

They helped me get out of my AT&T contract. It was FREE to post and I got out of my contract. They're an awesome group and respond quickly if you have a question.

Thanks,
Alan
Reply to this comment
by tselong66 August 23, 2008 9:32 AM PDT
I just tried to cancel my AT&T wireless account to take advantage of the reduced pro-rated early termination fee and was informed that since I signed up for my account before May, 2008, that I was not eligible for pro-rating of the fee. Actually, their customer service rep was unaware of any proration of the early termination fee before I gave her the web address of AT&T's legal (fine print) page. The May, 2008 cutoff date isn't listed on the page. Has anyone else heard of this cutoff date? Thanks.
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by CUvinny October 30, 2008 6:57 PM PDT
They are horrible. Had to argue with 3 reps about the prorated cancellation fee. They act like they have never heard of such a thing. Had to link them to the bellow page before they finally admitted to it and told it to me.

http://www.wireless.att.com/cell-phone-service/legal/return-policy.jsp
by Dimitris_Kalos December 28, 2008 11:29 AM PST
Those cell phone companies..they make business with us we pay monthly and not at a cheap price, we cancel the business with them they still want to make money, therefore " cancellation fee". To me this ideology is unacceptable.
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by franky-jay June 10, 2009 11:18 AM PDT
So does this mean that i can go to att buy the new iphone 3gs , then cancel my contract and keep the phone unlock it, use it with my other provider, and not have to pay any extra fees for canceling within the 30 days ?
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by mesasunshine July 7, 2009 7:02 PM PDT
I was with AT&T for over 10 years cellular service. I had 2 months left on my contract. I called them to cancel and was told the termination fee would be prorated. That was two years ago. I have written to AT&T and never received a response. I am being bombarded by collection agency and have disputed the contract fee with them. I get no response to my correspondence to AT&T. Not the way I would treat a long time customer. Any ideas how to get this settled? I guess because they are a big company they don't feel they have to obide by what their customer service representative told me. They don't even respond to calls, correspondence!
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