October 16, 2007 10:44 AM PDT
Sony BMG to stream music videos to MySpace
(Credit:
BMG)
Sony BMG, one of the top four music labels, will begin offering music videos from the likes of John Mayer, the Dixie Chicks and Beyonce.
On Tuesday, the companies said that they will stream the videos from the artists' profile pages. Sony also said that it will also include some audio tracks available as well.
The companies will split the advertising revenue, according to a statement. MySpace has also agreed to promote Sony artists throughout the site.
Record labels are looking to expand into different distribution outlets outside of Apple. Independent bands have flocked to MySpace to promote themselves, but Sony provides MySpace with legal music content from established artists.
Greg Sandoval covers media and digital entertainment for CNET News. He is a former reporter for The Washington Post and the Los Angeles Times. E-mail Greg, or follow him on Twitter at http://twitter.com/sandoCNET. 
