Video search engine blinkx is launching on Wednesday a service that allows people to make money when they embed video clips on their Web sites-- regardless of where the video comes from.
Blinkx has technology called AdHoc that matches relevant text ads with the context of video they accompany. Blinkx will share 50 percent of the revenue generated from the ads with the publishers of the Web sites hosting the video. Advertisers pay every time an ad is clicked on.
The text ads come from a variety of online ad networks and appear at the top of the video player. About 30 video sites, including YouTube, Google Video and DailyMotion, are automatically supported. Web site publishers can also add other sources whose video they want to host and monetize.
The news follows on the heels of a similar video-and-ad bundle offering from Google. Under that program, dubbed Google Content Distribution for AdSense, Web site publishers can host video from a select group of video sources on YouTube and serve up text or banner ads.