I'm sitting here at Microsoft's "Searchification" event in Mountain View, Calif., but I can't tell you any of the news because it's all embargoed until tonight at 9 p.m. PT. Check back then for the full story. In the meantime, you can get a mini preview leaked by a Microsoft employee last week.
I realize the search market is a hot space and the major players, along with a lot of minor players, are all trying to hold themselves out as industry leaders. But some of the names of the events are getting downright silly.
Portland-based search engine marketing group SEM PDX held "Searchfest" in March. It appears the Getty Museum was ahead of the pack with a "Searchathon" event in 1999. And a blog entry from the Scoreboard Media Group is entitled "Searchalicious." A clever domain name parker has even snagged "Searchsup."
What I'm really waiting for is "Searchapalooza" and "SearchSchmooze."