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September 18, 2007 7:48 AM PDT

Nirvanix picks up $12 million

by Candace Lombardi
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It seems some investors are thinking about where all this user-generated content is headed.

Nirvanix, a new storage provider for online media applications, has received $12 million in funding from Mission Ventures, Valhalla Partners and Windward Ventures, the company announced Tuesday.

Nirvanix, which launched in early September, provides storage and retrieval tools for online media applications that host user-generated content. The company intends to specialize in large-scale media sites where millions of users may generate, store and retrieve content.

It's offering itself up as a viable alternative to Amazon's Simple Storage Service (Amazon S3), with the addition of a guaranteed service level agreement (SLA) as part of its package.

The funding will go toward expanding Nirvanix's business-to-business storage delivery service, according to Nirvanix.

The announcement follows hints earlier this week that social-networking site Facebook is considering getting into the storage services game for its independent application developers.

In a software-driven world, it's easy to forget about the nuts and bolts. Whether it's cars, robots, personal gadgetry or industrial machines, Candace Lombardi examines the moving parts that keep our world rotating. A journalist who divides her time between the United States and the United Kingdom, Lombardi has written about technology for the sites of The New York Times, CNET, USA Today, MSN, ZDNet, Silicon.com, and GameSpot. E-mail her at candacelombardi@gmail.com. She is a member of the CNET Blog Network and is not a current employee of CNET.
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