September 18, 2007 7:13 AM PDT

MPAA wants ISP help in online piracy fight

by Anne Broache
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WASHINGTON--If the movie industry gets its way, then your Internet service provider may one day start playing a greater role in keeping pirated content off its networks.

Motion Picture Association of America Chairman and CEO Dan Glickman said Tuesday that his industry has been attempting to "deepen our relationship" with telephone, cable and Internet companies "because we're all in this together."

MPAA Chairman Dan Glickman

(Credit: MPAA)

"Their revenue bases depend on legitimate operations of their networks and more and more they're finding their networks crowded with infringed material, bandwidth space being crowded out," Glickman told an audience composed mainly of attorneys at a daylong seminar called "Legal Risk Management in the Web 2.0 World." "Many of them are actually getting into the content business directly or indirectly. This is not an us-versus-them issue."

For awhile, somewhat of an "adversarial relationship" existed between his industry and the ISPs, Glickman said, but "that's changing." He didn't elaborate much further when asked by a reporter in the audience for more details.

Perhaps those tensions go back to Web hosts' duties under a 1998 federal law known as the Digital Millennium Copyright Act. The law says they aren't generally liable for infringing activity on the part of their users, provided that they don't condone copyright infringement, that they remove infringing material when notified and that they aren't deriving financial benefit from it.

Even before Glickman's speech on Monday, the MPAA has already hinted it would like Internet service providers to be more active on the antipiracy front. In a filing with the Federal Communications Commission a few months ago, the organization cautioned against making Net neutrality regulations that would forbid network operators from prioritizing content. Its reasoning? Such rules might needlessly prevent ISPs from filtering pirated content and inhibit attempts at development of anitpiracy technologies.

The general counsel of NBC Universal, an MPAA member, has also suggested that federal regulators require ISPs to police their networks more proactively for pirated wares.

The entertainment industry is now hoping to work with ISPs to "unlock new services and choices for consumers and see if there aren't new ways to encourage legal behavior," Glickman said. His mantra in that process: offering consumers "hassle-free, reasonable, content-protected materials."

But he indicated the movie industry may not be so willing to be flexible about using technologies to manipulate copyrighted works--for example, through mashups. "People just don't have the right to take (copyrighted works) at their pleasure," he said.

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When will...
by umbrae September 18, 2007 8:25 AM PDT
the federal government and other unrelated corporations help protect MY decaying business model?
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What a crock by the MPAA
by DaveMoney September 18, 2007 8:42 AM PDT
The MPAA is framing the issue as if it beneifts the ISPs to crack down on fighting piracy b/c of the strain on their networks.

Does the fact that a movie file is pirated or legitimately sold impact how much bandwidth it consumes on an ISP's network? I don't think so.

In other words, the cost of online movie sales, legal or illegal is the same to the ISPs. In fact, one could argue that legitimate online movie sales consume more bandwidth, as they will likely contain some sort of DRM schema and a variety of "extras" that one would normally see packed in w/a DVD.
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What chutzpah!
by JohnQueuePublic September 18, 2007 9:18 AM PDT
Leave it to a Glickman/Feldman/Cohen/Levy to frame an issue or problem like they are doing you a favor! They are either trying to get you to do their dirty work or extract money from your wallet. Either way, don't take the bait.
Dan Glickman is a POS, here's why
by bobby_brady September 18, 2007 9:01 AM PDT
The POS basically wants ISP to throttle P2P network, until they do, his little industry will proclaim that p2p is killing all their revenue and they deserve year over year increases of 20% and until they get that year over year increase, they'll keep blaming p2p.
Dan Glickman is a POS, rinse rather and repeat, more crap from the MPAA and RIAA a__ssholes.
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Stop Piracy on Public Hiways too???
by jhawk95 September 18, 2007 9:36 AM PDT
This is no different than if the Federal Government and local city governments were to set up permanent roadblocks on public hiways and stopped your car to search it for contraband at random.

It is against the law and should be on the internet as well. This is a privacy issue and should not be allowed. It is one thing to seek and find out ip addresses of know offendeing sites that host pirated content and block those. It is another to snoop in the private items that I choose to receive or send via an electronic means of communication.
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More like requiring automakers...
by Pete Bardo September 18, 2007 11:19 AM PDT
This would be more like requiring auto makers to invent technology to detect contraband that is carried in the vehicle and to notify authorities of its presence.

As for net neutrality... People have been known to use cars as get-away vehicles after a bank robbery, so to prevent bank robberies auto makers should be required to make cars that can't out run an officer on foot.

Let's get real. MPAA needs to find an new way of doing business or face the possibility of going out-of-business.
NBC Universal is not the one who should be trying to get this done
by aka_tripleB September 18, 2007 9:40 AM PDT
After all, they didn't like Apple's iTunes policies. And now, anything new you're going to have to try to work with your PMP. I don't have an iPod, but I'm not naive either. That's what most people have, and to make things harder for them is idiocy. It'll only drive criminal behavior, and everyone is going to cheer on the criminals when they end up in the media.
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Who butters your bread??
by p40tomahawk September 18, 2007 10:07 AM PDT
Why do people have broadband? So their Yahoo portal will load faster? So they can shop on eBay? So they can cruise Sony's website?

No. They have broadband because of online gaming, and P2P networks. The ISP's are incentivized to support P2P, not block it.
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Any ISP that buys this working against their own interest
by unknown unknown September 18, 2007 10:43 AM PDT
Because of the way the DMCA is worded, once they start filtering some infringing content they have to do it for all. Cooperating with the MPAA means giving safe habor protection and that means when the MPAA or RIAA etc isn't satisfied with the level of filtering they can sue the ISP.

Hassle free and content protection don't belong in the same sentence.
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We are all in this together?
by Renegade Knight September 18, 2007 11:22 AM PDT
They should be on their own. There are 6 Billion copyright holders on this planet. Not counting the corporations. NO ISP, no company, no person can keep up with all true copyrights. It should remain in the hands of the copyright owner to persue things.

The RIAA and MPAA only represent a few copyright holders. They may think it's reasonable to look at their interests, but really either cover everyone, or realize that it's futile and leave it in the hands to the owners.
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Here is What I Would Like to See
by groograms September 18, 2007 11:27 AM PDT
I would for one year like to have 0 pirates.
No illegal activity for one whole year.

The reason? so the MPAA and RIAA can see that their business' still suck, without blaming anyone else.

Your products suck. I am sorry. 80% of the music you publish is terrible, perhaps not for younger audiences, just the ones with cash. In almost all these cases I read it turns out kids are the culprits, not the adult with income. So there are two fold reasons why your losing. as an adult, I no longer shop for music. I haven't for years. Not because I illiegaly download, because what you offer me is terrible. And for your main attraction of 'pop' music etc, go ahead and sue kids. You cannot bleed a stone. Fools.

As for movies, ask the theatres if they are making money. I garuntee they are. ask providers like Rogers, with the on demand service if they are too. Buying DVD's etc is an obsolete thing in this YouTube streaming video world. Unless they are a electronics lover, with 1080 HD 72" screens with Blue Rays etc.

Seriously. people aren't buying movies because your entertainment offerings pale in comparison to free services like the YouTubes, the ipods whose business model is actually half decent and is very trendy. and FFS VIDEO GAMES. Ill be right frank now.I am a late 20's male, and almost everyone I know watches a. sports and b. plays games for entertainment with the few precious hours of do nothing time we get. Your medium, media(s) are not as attractive as playing Madden 08 with 4 people, or watching some fool light himself on fire on YouTube.

I really really don't think piracy is your concern. //end rant.

:)
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BULLS***
by DizzYGuY September 25, 2007 6:55 AM PDT
"People just don't have the right to take (copyrighted works) at their pleasure," he said."

Oh it's not okay for poor hard working americans is it? But it's okay for anybody else outside the USA with an ISP to take at their own pleasure? FACE THE FACTS the usa is treated like a dog compared to the rest of the world.
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