September 17, 2007 4:19 PM PDT

'The New York Times' drops online subscription service

by Greg Sandoval
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The New York Times has finally given up on the Web-subscription model, announcing Monday that the newspaper's online site will no longer charge for any content.

The decision comes two years after The Times began charging $49.95 a year, or $7.95 a month, for Internet access to premium content, such as pieces by columnists and archived stories, according to a story that appeared in the paper.

The Times said that the subscription service met targets, acquiring 227,000 paying subscribers and generating $10 million a year.

Executives at the newspaper seemed to suggest in The Times' story that the reason for scratching the paid service is that the company's projections for subscriber revenue were small compared with advertising sales.

With the Times opting out of paid subscriptions, it is believed that there are no other large general news providers offering a subscription Web service. The Wall Street Journal is the only major newspaper in the country still charging for content, and parent company Dow Jones is studying whether to drop its subscription service as well.

In what might be a boon to researchers, historians and librarians, The Times also announced that the newspaper is making available online the paper's archived stories from 1987 to the present. In addition, the company is also planning to make available stories from the years 1851 to 1922.

Greg Sandoval covers media and digital entertainment for CNET News. He is a former reporter for The Washington Post and the Los Angeles Times. E-mail Greg, or follow him on Twitter at http://twitter.com/sandoCNET.
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I didn't mind...
by john55440 September 17, 2007 6:23 PM PDT
I didn't mind paying the subscription fee, but the open model means that more people can read the paper's best columnists.
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NYT Columns Here I Come!
by devans00 September 17, 2007 8:29 PM PDT
Whooo hooo! I can start reading the New York Times columns again. I missed them.
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not so fast
by Y0s September 18, 2007 10:58 AM PDT
Just tried to get to Maureen Dowd's column and was stopped by a TimeSelect login page. When does the free kick in?
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New York Times Drops Online Subscrptions
by markivey40 September 20, 2007 12:35 PM PDT
This is only a band aid approach for a much bigger problem. The old media (WSJ, NY Times) hasn't changed their editorial model and approach much since I was writing for Business Week 15 years ago. A few possible answers posted on my blog http://markivey.typepad.com/onthemark/
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NYT Columns Now Free
by devans00 September 21, 2007 6:14 AM PDT
I checked back yesterday and my favorite columnists, Bob Herbert, Maureen Dowd etc are now free. I've already set up the Columnists RSS feed and everything.

Woo Hoo.
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