September 17, 2007 3:40 PM PDT

First hands-on: AOL's BlueString

by Rafe Needleman
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AOL is showing off today a new media sharing and storage service, BlueString. I snuck into the unfinished product after I got a preview, and it looks like it's going to be very straightforward and easy to use. There are several services that do what it does, but few that do it as easily.

BlueString's neat trick is that it manages to work well as both a sharing site--a good place for you to create slide shows of events that you then e-mail to your family or embed on your personal site--and a media storage service.

BlueString is a good media storage service, and it also makes it very easy to create slideshows for friends and family.

The storage back-end for BlueString is XDrive, an online storage and backup service that AOL acquired, and where AOL has clearly been testing BlueString ideas. BlueString's show creator function, for example, looks like a rebuild of a nearly identical feature in XDrive.

Getting media into BlueString is quite easy. The import dialog box allows you to select multiple files to import at once. If you're a user of AOL Pictures, files from there also automatically load into your workspace. These features are being showcased today at the TechCrunch 40 event in San Francisco. BlueString will also import from Flickr, which is great for people who miss the straightforward Yahoo Photos application recently killed in favor of the higher-concept Flickr service.

I'm told that XDrive will lend BlueString a virtual drive on your desktop, which will make uploading images even easier if you install the software. XDrive will also provide BlueString's Web-based workspace a "desktop" tab, blurring the line (in a good way) between your online storage and your local files. The software will also let you automatically copy new media files on your computer to the BlueString service, which makes it into a nice live online backup product. I found that images uploaded to BlueString also showed up in my XDrive account. I assume the reverse is also true.

When you want to share photos and videos with BlueString/XDrive, you can drag them into a simple timeline and, with a button, create a show. You can also overlay music. In BlueString, if you are sharing media with a group who also has stuff to share, they can "string" their files into your presentation. Since all the slide shows live on the Web, all recipients will then see the new version. Of course, you can also lock presentations against editing by their recipients. Missing from this first beta are editing features of any kind, but these will come later, AOL SVP David Liu told me. It was also unclear to me if recipients of slide shows would be able to view all images at once in a light-table view, or if they would be confined to the linear show.

The service will be free with 5GB of storage. For $100 a year you'll get 50GB, and that storage cap will be raised shortly.

BlueString is Flash-based, and an AIR-based version of it that can live outside the browser is also in the works.

This looks like a very good media-sharing app for real people, and a decent backup app as well. XDrive is a good foundation for the product, but it looks like the BlueString user interface will be a bit more inviting.

One more thing: BlueString will not require an AOL screen name. If you have one you can use it, but you can also use whatever e-mail address you want as your ID. This feature is called "open namespace" and is relatively new. It is getting applied to all of AOL's services.

Originally posted at Webware
Rafe Needleman writes about start-ups, new technologies, and Web 2.0 products, as editor of CNET's Webware. E-mail Rafe.
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looks interesting
by mastercko September 18, 2007 10:48 AM PDT
wow, that looks like a great combination of functionality. I think this actually might be a Google-killer (at least for the products that it is competing with). 5GB for free? That's awesome. I can't wait to see this rolled out.
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looks interesting
by mastercko September 18, 2007 10:48 AM PDT
wow, that looks like a great combination of functionality. I think this actually might be a Google-killer (at least for the products that it is competing with). 5GB for free? That's awesome. I can't wait to see this rolled out.
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Too Much Information?
by deeh889 September 18, 2007 10:31 PM PDT
It looked promising, but I passed when they asked for too much personal information. Why do they need to know my home address?
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Too Much Information?
by deeh889 September 18, 2007 10:31 PM PDT
It looked promising, but I passed when they asked for too much personal information. Why do they need to know my home address?
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Needs some work
by Sautechef September 19, 2007 1:14 AM PDT
The entire site seems to be done in Flash, which made viewing the photos in their full size impossible without downloading the pic. Some photos I uploaded were not of the same quality as they were on my desktop. Also there doesn't seem to be any way to delete your account. I found the amount of personal info that they required to be a little bit unnerving. Also the only email address I found on the site, bluestringfeedback@aol.com, immediately bounced back after I emailed a request on how to delete my account. The bells and whistles of the site are cool, but they definitely need some work. I'm gonna have to pass on using it for now and stick with Flickr and Youtube instead.
Reply to this comment
Needs some work
by Sautechef September 19, 2007 1:14 AM PDT
The entire site seems to be done in Flash, which made viewing the photos in their full size impossible without downloading the pic. Some photos I uploaded were not of the same quality as they were on my desktop. Also there doesn't seem to be any way to delete your account. I found the amount of personal info that they required to be a little bit unnerving. Also the only email address I found on the site, bluestringfeedback@aol.com, immediately bounced back after I emailed a request on how to delete my account. The bells and whistles of the site are cool, but they definitely need some work. I'm gonna have to pass on using it for now and stick with Flickr and Youtube instead.
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Another cool music app from AOL
by rajeshkumar.p September 19, 2007 3:34 AM PDT
I was checking out facebook and found this cool facebook music widget.
This allows you to show off your favorite rockers, rappers and divas with the ?My Favorite Artists? widget. Your friends can look at pics, watch videos and find out more about your favorite artists. Choose from the ?Featured Artist? list or have matching artists automatically loaded from your profile. You can also personalize your widget with cool skins.

Check this out at http://apps.facebook.com/my_favorite_artists>.
Reply to this comment
Another cool music app from AOL
by rajeshkumar.p September 19, 2007 3:34 AM PDT
I was checking out facebook and found this cool facebook music widget.
This allows you to show off your favorite rockers, rappers and divas with the ?My Favorite Artists? widget. Your friends can look at pics, watch videos and find out more about your favorite artists. Choose from the ?Featured Artist? list or have matching artists automatically loaded from your profile. You can also personalize your widget with cool skins.

Check this out at http://apps.facebook.com/my_favorite_artists>.
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by jwalantsoneji September 19, 2009 8:23 PM PDT
Is it gone?
Has AOL stopped it?
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