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September 11, 2007 3:15 PM PDT

iPhone owners can now buy ringtones for 99 cents, with some pain

by Declan McCullagh

The iTunes Store now allows you to download ringtones and convert some of your existing songs to ringtones, assuming you (a) have an iPhone and (b) feel like giving Apple 99 cents each time you do it.

As we all know, (b) is now entirely optional. My colleague Seth Rosenblatt at Download.com has written about using your existing songs as ringtones without having to donate to Steve Jobs' retirement fund. iTunes 7.4.1 requires a slightly different hack, but it's still possible.

The conversion process is somewhat clunky, but at least unlike competing ringtone-download sites you get to select the clip you want.

Which is as it should be. Then again, even though it's possible to install Linux on your iPod, we doubt many people are buying them to run Tetris. This post, in other words, is written for the vast majority of people who don't mind spending a dollar for a ringtone.

I tested my iPhone with two ringtones created by Apple's ringtone generator. The bottom line is that while it does work, it's somewhat clunky and the inability to use your own legally purchased songs transferred from CDs is a severe drawback.

Why was it clunky? First, iTunes was unable to detect which songs in my library could be converted to ringtones. It caught some of them, but not all. (A new column with icons shaped like bells denotes which qualify.)

It also coughed up a confusing error message when I tried to convert a song from a legally purchased CD: "You can create iPhone ringtones from many songs purchased from the iTunes Store." Nowhere does it clearly say that my CD-origin song didn't qualify for conversion. A better iTunes interface would entirely disable that conversion option for non-qualifying songs.

So I picked an iTunes-purchased song that did qualify for the honor of ringtone-ization. The process itself was straightforward enough, and to Apple's credit, it's pleasant to select what part of a song you'd like to use for a ringtone (as opposed to have someone else do it for you and charge you more, too).

Here's an almost-entirely unhelpful error message you get when trying to convert legally purchased songs transferred from CDs to iPhone ringtones.

But another bit of clunk extruded itself when my new ringtones failed to appear on the iPhone. It took me awhile to figure out what was wrong: I apparently had to play them on my MacBook Pro (and authorize myself with my username and password) before they would play on the iPhone.

Once I did that, at least, the process--finally!--worked flawlessly.

The major hitch isn't technological, because in truth the problems I listed above are more irksome than serious. The major hitch is Apple's decision to allow only songs purchased through the iTunes store to be converted to ringtones. It violates the principle of user supremacy: If you have an unprotected music file on your computer or handheld device, there should be no artificial limits imposed by unwilling software on what you can do with it.

The only explanation I can think of is that the record labels that sell through the iTunes Store have won this concession from Apple. ("If you want to sell our songs, you'd better not let MP3 files be used as ringtones...") I'd imagine that kind of pressure also explains why the iPhone doesn't include a handy file browser that would let you beam any file--including MP3s--to another iPhone user wirelessly.

So if I'm right, it makes some sense for Apple to comply. The bigger problem is that iPhone users right now are buying not just today's product but the promise of future software improvements based on the premise that Apple will continue to have their best interests in mind. This was that premise's first test.

Declan McCullagh, CNET News' chief political correspondent, chronicles the intersection of politics and technology. He has covered politics, technology, and Washington, D.C., for more than a decade, which has turned him into an iconoclast and a skeptic of anyone who says, "We oughta have a new federal law against this." E-mail Declan.
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Add a Comment (Log in or register) (12 Comments)
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who gets the 99c?
by Riquez-001 September 11, 2007 4:36 PM PDT
I'd be surprised if it was Apple getting the 99c for the ringtones. If
it were Apples choice I would expect the creation of ringtones to
work something like this - select any song, regardless of where it
came from, edit your 30 second clip, sync. No charge, its a free
feature of iTunes.
I highly suspect the 99c is going directly to the evil music labels,
because every other restrictive or costly service associated with
online music is directly attributable to them.
Reply to this comment
Condition imposed by the labels
by jd29 September 11, 2007 4:53 PM PDT
"So if I'm right, it makes some sense for Apple to comply."

No, if you're right, which you probably are, Apple has no choice to
comply. Because if it's a condition imposed by the labels (which is
easy to imagine since the labels have made it clear that they want a
separate license and fee for ring tones), then Apple has to either
comply or not offer ring tones at all.
Reply to this comment
well...
by declan00 September 11, 2007 5:50 PM PDT
You're right that Apple probably has no choice to comply about whether a song from the iTunes store can be used as a ringtone.

But what about a song legally transferred from a CD to iTunes? Apple doesn't legally have to bow to publishers' demands. But because of the iTunes Store relationship it makes sense to comply.
View reply
Unknown error
by cvaddison September 11, 2007 5:44 PM PDT
Has anyone seen the following error message:

Could not create ringtone. An unknown error occurred. (-42160). There was an error in iTunes Store. Please try again later.
Reply to this comment
Surprisingly, it blows
by Thomas, David September 11, 2007 5:55 PM PDT
Many, who have seen my prior posts, know I am an avid Apple
fan. However, this implementation is entirely un-Apple-like.

Buying ringtones?! Fine, I could have lived with that, as long as
I could have used my Garageband tracks, and used them as an
option. However, my current tracks will not convert to a ring
tone. I get the same, lame message written about in the article.

Bottom-line, it sucks. It is incongruous with what Apple offers
for solutions.
Reply to this comment
Use iToner . . .
by Mr. Dogers2U September 11, 2007 7:02 PM PDT
I used iToner to make up a repeating "24" ringtone in GarageBand
with slightly less pause and used the iToner Demo to make it
available for the iPhone.
Is it $0.99 per song?
by aka_tripleB September 11, 2007 7:10 PM PDT
Or is it $0.99 each time you want to make a different ringtone? Because from the video clip, it sounded like you you wanted to take a different part of a song, it you cost you another $0.99
Reply to this comment
Ringtones
by declan00 September 12, 2007 9:02 AM PDT
Yep, it's $0.99 to make a new ringtone from a different part of the same song.
When?
by mark46jones September 11, 2007 7:16 PM PDT
Either you are so incompetent as a journalist/ blogger that you don't know it's the music labels that demand an extra fee for ringtones, or you just love to take a dig at Steve Jobs/Apple whenever you write about them. Which is it?
Reply to this comment
incompetent
by declan00 September 12, 2007 9:01 AM PDT
Sometimes it's the readers who are incompetent.

The point I made regards a song legally transferred from a purchased CD to iTunes. Why can't I make that a ringtone? Copyright law isn't forcing Apple to bow to publishers' demands. But it did.
Stats used
by EugeniaJ September 12, 2007 6:28 AM PDT
Hi. I've used some stats from your article in numberpedia.org. Thank you.
You can check it out over here
Reply to this comment
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