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September 10, 2007 3:19 PM PDT

A solar-powered factory for green drywall maker

by Michael Kanellos
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Serious Materials plans to build a big, multimillion dollar factory that's going to be powered by solar panels.

The company is currently scouting out a site for a factory that will be capable of churning out 400 million square feet of drywall a year, said CEO Kevin Surace. The factory, however, will only require a 100-kilowatt solar system to provide its power. The relatively low power requirements come from how Serious makes drywall.

One hundred kilowatts is enough to power about 33 homes. For industrial manufacturing, that's not a low of power. Google put a solar system in its Mountain View, Calif., headquarters that generates 1,600 kilowatts and Applied Materials has one that will cook up 1,900 kilowatts at its headquarters.

Most manufacturers have to cook gypsum at high temperatures and then dry it. By contrast, Serious has devised materials that, when mixed together, congeal into drywall on their own through chemical reactions. In a sense, it's the Jello instant pudding of building materials. (You can get more from this story, one of the first on the company, from earlier in the year.)

Greenhouse gases are cut because little carbon dioxide gets generated in the manufacturing process. And building materials generate a fair amount of gases. The big four materials--cement, drywall, glass and metal--account for 12 percent of all carbon dioxide generated in the world. That's as much as all of the light cars and trucks on the road.

"Building materials are used in such large quantities that it adds up," he said.

The company makes samples now but won't get into volume manufacturing for commercial sale until next year. However, it already sells QuietRock, a soundproof drywall, so it has an existing sales channel. SnoopDogg bought some for his house.

Surace wouldn't comment on financing but he told VentureWire late last month that the company is trying to raise $40 to $50 million and that Serious has about half of the amount locked up.

Surace will be one of the speakers at the Going Green conference taking place this week in Davis, Calif.

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Please see Solar Transfer before you put up your panels
by Manhattan2 September 10, 2007 5:27 PM PDT
The process sounds intriguing but the last think you want to do is run fixed photovoltaic panels on your roof. Run the numbers. Any company like Google or Wal-mart that chooses to put up photovoltaic panels is either getting to high of an incentive from the government or they are seeking publicity at a financial cost!
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Solar Transfer
by tholt576 September 10, 2007 6:53 PM PDT
Has got to be the worst designed web site I have ever seen.
Independence
by LinuxRules September 11, 2007 7:17 AM PDT
So what?! Are you not willing for America to become Independent?
God Bless this company, if they find gov't money they should use it.
The best use of my tax dollars is in the making of an Energy
Independent America.
by plastering-MA June 11, 2009 9:34 PM PDT
Would be nice work with Green Drwall
Look forward to learn more about Green Drywall http://plastering.uoha.com
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