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August 24, 2007 9:30 AM PDT

Electric SUV is delayed

by Michael Kanellos

Phoenix Motorcars, the guys who want to bring you all-electric SUVs and trucks, won't be coming out with their cars this year after all.

CEO Dan Elliot posted this note on the company's site late Thursday night:

A Phoenix truck

(Credit: Phoenix Motorcars)

"We must also thank you for your patience in our development progress as we have worked to bring our product to market. We recognize that our product rollout has taken longer than originally expected as we continue to work through certification with the California Air Resources Board (ARB), finalize our financing package, and set up our production facility that will allow us to deliver at the sales volumes we are targeting.

"While Phoenix Motorcars had hoped to begin initial deliveries of its vehicles by this fall, we have decided to delay deliveries until early 2008," the note stated.

Getting cars through the certification process isn't easy and costs a lot of money. Testing--along with the millions of dollars required for design and manufacturing and advertising--is one of the many reasons why you don't see a lot of successful auto start-ups. Tesla Motors is still finalizing testing on its roadster, which it hopes to get out before the end of the year.

Phoenix has more than 500 orders for cars. Pacific Gas and Electric is one customer, Phoenix says. The company has shown its cars at the White House and the Lake Tahoe Summit.

The company's SUVs run on the lithium titanate batteries from Altair Nanotechnologies. The cars are expected to run for about 130 miles on a single charge and hit about 100 miles per hour. The key to the battery, says Altair CEO Alan Gotcher, is that it can be recharged quickly.

The SUVs will first be sold to utility companies and municipalities. These companies buy large fleets of cars and often they don't leave town. Thus, the 100-mile range isn't as big a problem as it is for the consumer market. Later, it will hit up consumers. (Here is an article on Phoenix CNET News.com wrote last year.)

Phoenix is one of a number of companies pumping electric cars. There is also Miles Automotive in Southern California.

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Add a Comment (Log in or register) (5 Comments)
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Do they know something?
by DecliningUSDollar August 24, 2007 10:24 AM PDT
Are they holding back because they know something? I just wonder if perhaps EEStor is about to unleash something that would crush these guys and all other electrics? There has been mostly rumor with regards to EEStor, but if only half of the rumors were true, it could really change everything.
Reply to this comment
100 mile range?
by mr3vil August 24, 2007 10:56 AM PDT
Thus once again proving why all Electric cars have always been a failure. These will end up like GM's EV1 and Ford's Electric Ranger pickup. I drive over 100 miles in a day running service calls. Unless the batteries charge as fast as I can pour 20 gallons of gas in my vehicle I'll pass. I don't even think too many fleet customers will like these cars either. Even in a city of 176,000 people you can put much more than 100 miles on your vehicle in a day.
Reply to this comment
EV1 Reborn?
by open-mind August 24, 2007 10:09 PM PDT
Just add a gasoline generator and some better batteries:

http://www.chevrolet.com/electriccar/

40 miles on batteries, and 640 miles combined.

GM has plans to make 60,000 of these in 2010.

http://www.gm-volt.com
Really?
by tetsuyo August 27, 2007 9:34 AM PDT
Then it seems like electric cars are not for you. I know a lot of people that do not drive even close to 100 miles a day. From LA to San Diego is 200 miles. Imagine driving half that distance every day! Most people do not do that and if they do then something is terribly wrong with the way we use cars.
Like they said...
by brickfungus August 27, 2007 9:53 AM PDT
these cars aren't for everybody... they're for 90% of everybody
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