Vizio tops in LCD TV sales in second quarter
(Credit:
Vizio)
For all the clout and brand-recognition that accompanies names like Sony and Samsung, it was Vizio, a virtual unknown a year ago, that topped all LCD TV makers in the second quarter of this year.
Vizio sold 606,402 TVs in North America in the second quarter, a 76 percent jump from the previous quarter, according to a report by iSuppli released Monday. That brings the low-price TV seller's market share to 14.5 percent, up from 9.4 percent.
Former market-share leader Samsung dropped to second place, shipping 467,210 units compared with 445,683 the previous quarter. But the company that took the biggest dive was Sony, which fell from third to sixth place, moving just 253,377 units, compared with 412,232 last quarter.
Certainly selling a flat-panel TV for an affordable price through discount outlets like Costco and Wal-Mart helps, but how did Vizio manage to displace the likes of Samsung, Sony and Sharp TV buyers? Check back later today for an analysis of how Vizio did it.
Erica Ogg is a CNET News reporter who covers Apple, HP, Dell, and other PC makers, as well as the consumer electronics industry. She's also one of the hosts of CNET News' Daily Podcast. In her non-work life, she's a history geek, a loyal Dodgers fan, and a mac-and-cheese connoisseur. E-mail Erica. 





- Vizio is FOR REAL!
- by Escape Velocity September 22, 2007 9:26 AM PDT
- Excellent products at great prices with solid post sale support. William Wang of MAG Innovision CRT monitor fame, knows what hes doing, hes done it before. <br /><br />Vizios PQ is top notch, not the best, but you save $100 if not $1000s of dollars. 90% of the Picture Quality, 100% of the functionality and features, and solid post sale and warranty support, for 50-75% of the price of the big names. Or spend the same and move way up in size. Why pay for bloated marketing and advertising expenditures? With the money you save you can get a Hi Def DVD player or HD Satelite service or an XBox 360, to enjoy on your new set. Get a Vizio, youll be glad you did!
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