August 13, 2007 9:01 PM PDT

Yahoo beats Google in customer satisfaction survey

by Elinor Mills
  • Font size
  • Print
  • 4 comments

Good news for Yahoo: a new survey finds that customers are more satisfied with Yahoo than the other search engines and portals.

According to the University of Michigan's American Customer Satisfaction Index, Yahoo's score in the index rose 3.9 percent over the past year to 79 while Google's score fell 3.7 percent to 78.

Click for chart

But it's hard to really get a read on things because the survey combines two different categories: search engines and portals. No question, Google by far leads the pack when it comes to search and it is not a portal. Yahoo is the leading portal and second when it comes to search. So it is on the basis of Yahoo's portal strength that the annual survey finds Yahoo inching out Google for the first time.

Having said that, the results may still bode well for Yahoo. In the past, the scores have served as an indicator of growth and stock prices, and thus a predictor of future success or failure, according to study authors.

And what does Google think of a study that shows Yahoo inching them out? A Google spokeswoman declined to comment beyond this statement: "We are continually working to provide the best online experience for our users and welcome strong competition that helps drive market innovation."

As for the other search engines/portals, Microsoft's score was up 1.4 percent, Ask's rose 5.6 percent and AOL's dropped 9.5 percent, according to the Index.

Elinor Mills covers Internet security and privacy. She joined CNET News in 2005 after working as a foreign correspondent for Reuters in Portugal and writing for The Industry Standard, the IDG News Service, and the Associated Press. E-mail Elinor.
Recent posts from News Blog
Nvidia puts NForce chipset development on hold
Opera 10 browser is here
Neil Young Archives Blu-ray: Rip off?
Acronis revises survey results about backup habits
Acronis miscalculates data on users' bad backup habits
Flickr co-founder presses beta button
Comcast, Sony open retail store
Cox to try coaxing the Internet into submission
Add a Comment (Log in or register) (4 Comments)
  • prev
  • 1
  • next
Yahoo vs Google Search engines
by Dolphie1 August 14, 2007 10:16 AM PDT
It is only a matter of time before Google is ousted relative to search engines. It is no longer the incredible search engine it once was. It returns irrelevant links, does not return relevant links and is ad laden.
Once Google went public and commenced focusing their attention elsewhere (such as taking down Microsoft, censoring site content at the request of governments, accumulating comsumers' search history and personal data, etc) their quality went down and Guess What? They do not care. They are out to own the world and take down their opponents.
They seem to have forgotten the age old wisdom in business and life - seek quality/success and they will be yours. Seek to destroy others and that may also come, yet so will one's own destruction. Jealousy, envy, hatred, greed have never been good formulas for continued success.

We, as a nation, tend to applaud and defend the little guy. Unfortunately, it is difficult for us to see beyond our loyalties when the little guy changes into the bully on the block. We fell in love with Google when Google was just a couple of guys who were incredibly talented and hard working. It is difficult to wipe away the initial view and see Google for who they have become - just another large, bullying company that wants to dominate, subjugate, destroy our privacy, destroy our freedoms, dictate what we can and cannot access.
Once the rose colored glasses are removed more people will see that Google is no longer the best search engine out there and their other products leave a lot to be desired as well.
Reply to this comment
Yahoo could have avoided this years ago...
by jctv2 August 14, 2007 6:04 PM PDT
Just as Vince Cerf, who wanted to be called "Duke" of Google until he learned the title came with birth, not prestige, stated at the UCLA Engineering Alumni event last may, in his response to the Chairman of the Samueli Engineering School's humble and unambiguous case for "use your incredible profit to futher the eductation of the next gnereation", and "we produce a Ph.D. per faculty member per year, among the highest rate in the country", by _not_ thanking the institution that granted him entry into the realm of Ph.D.'s but responded rather teresely with a slightly distancing, "You situation is not unique", and, just in case that wasn't clear, "WE at Google..." as if what's was Google was his and with all due respect to his technical contribution, futuher demonstrated by a single exeample the emaulation of giving back to the community (e.g. one's roots, youth, teachers, mentors, "the people"), by his protracted preamble on the "green" movement (which is a great idea, just ironic given the juxtaposition).

So one does not have to look far, just a little bit beyond the dollar signs to understand that the qualities that stem from principals of negativity will have a negative response. It's simply cause and effect, one on hand very scientific and striaghtfoward, and never off by a hair's breadth, but the exact retribution elusive despite the fact that it will one day happen.

Oh, yes, the title. By avoiding this, I'm recalling a story I heard in which Yahoo and Google shared a building and Yahoo could have bought Google for a measely $2B or so but decided it wasn't worth it. That's history now, a good friend once said the evil comes from 2 parts: 1) if you set out with an explicit message that you're not going to do evil and then do it, that's really evil, and 2) with the "20%-ers", they soak up everybody's basic and extra ideas, another inexecusable evil in an attempt to monopolize the "smartest people on the planet's mindshare".

Just wait until, like the record companies and their creative assets, ideas are sold for a value but suddently become freely and instantly downloadable. No DRM, no fees, make as many copies as you like, and someone's $24M catalog, or however much, becomes worth $0.24 (pick you favorite BIG number). What then?
Yahoo beats Google
by Pete.Goswell August 15, 2007 2:03 AM PDT
********, who do you think your kidding, Yahoo can even email to people who have had a Yahoo email address for years, I have to use Gmail or Hotmail to reach them.
When I go to download an attachment on Yahoo, I get a "timed out" notice, in a split second fron clicking on it...Yahoo sucks!!
Reply to this comment
by Anderson110 March 3, 2009 9:19 AM PST
i think you are right even i have also faced that problem many times ..

==========

Anderson110

<a href="http://www.cashsurveys.net">Surveys</a>
Reply to this comment
(4 Comments)
  • prev
  • 1
  • next
advertisement

15 sites that went kaput in 2009

Web sites launch all the time, but they also shut their doors. We highlight 15 that bit the dust this year.

Top 10 news stories of the decade

Let the debate begin: Was the iPhone more important than iTunes? Was anything bigger than Google finding a great business model? CNET offers its list of the 10 most important stories of the '00s.

About News Blog

Recent posts on technology, trends, and more.

Add this feed to your online news reader

advertisement
advertisement

Inside CNET News

Scroll Left Scroll Right