Vonage flounders amid slowed subscriber growth
Internet Protocol telephony player Vonage is still hanging on, but the company, which has been mired in a nasty patent battle with Verizon Communications, is teetering on disaster as it struggles to sign up new customers.
Vonage said Thursday during its second-quarter conference call that it has completed the necessary work-arounds for the Verizon patents that a court found it infringes, but the legal drama has cost the company dearly in terms of recruiting new customers.
Jeffrey Citron, the company's interim CEO, told investors and analysts the company had substantially completed deployments of work-arounds for two of the three patents that a court in March said it had infringed. And it's completed development for a work-around of the third patent.
"This is a significant step toward moving ahead with our business in the wake of the Verizon litigation," Citron said in a statement.
Vonage's legal troubles have no doubt scared off customers. What's more, Vonage, which had aggressively marketed its service by splashing banner ads all over the Internet and flooding television airwaves with commercials, has pared back its advertising budget to reduce costs. For the second quarter the company spent just $68 million on marketing, down from $91 million in the first quarter.
The pullback helped the company reduce its losses by about 50 percent for the quarter, but it also slowed the company's subscriber growth.
During the quarter, Vonage added only 57,000 new customers. This is down dramatically from the 166,000 new customers it added in the first quarter. In total, Vonage now has about 2.45 million subscribers. Meanwhile, cable operator Comcast reported about 3 million digital phone subscribers at the end of the second quarter, making it the largest Internet telephony player. Citron said the company plans to be more targeted with its advertising to attract new customers.
But Vonage didn't just have trouble acquiring new customers. It also had trouble keeping them. During the second quarter its churn rate or the rate at which customers cancel service rose to 2.5 percent from 2.4 percent in the previous quarter.
Citron said he had surveyed customers at Vonage and discovered that as many as seven out of 10 customers who left the service did so because of spotty customer service. Citron vowed to change this.
"It doesn't take a lot of bad experiences to cause a few thousand customers to leave, and that reduces net adds," he said. "We expect to make modest improvement in the next quarter dealing with these issues of churn and improving the customer experience."
Vonage is competing in a tough market and it will likely get tougher. Now defunct, SunRocket is just one example of how quickly things can go from bad to extreme disaster. Even Citron admitted he was surprised by how quickly the company sank.
"I was shocked to see the company go from having capital troubles to not signing up new customers and closing its doors," he said. "We tried to get as many of those customers as we could, but the demise was far too fast for any of the competitors out there to get to those customers."
Vonage still has $191 million in working capital that should keep it afloat for a little while. But if it can't stem the tide of defections and boost subscriber growth, the company's days could be numbered.
UPDATE: Vonage executives said during the conference call that the company has $191 million in working capital, which is the cash the company has on hand to run its day-to-day business. The company's total cash equivalents and marketable securities as of June 30, 2007 totaled $344 million, which includes $66 million of restricted cash used as collateral for the Verizon bond. Last quarter, Vonage had $410 million in cash and securities.
Marguerite Reardon has been a CNET News reporter since 2004, covering cell phone services, broadband, citywide Wi-Fi, the Net neutrality debate, as well as the ongoing consolidation of the phone companies. E-mail Maggie. 




American Corporations need to be educated in customer service. They are doing extremely very poorly. If they don't change, sooner or later foreign Corporations would take them over as well as their markets. An example is T-Mobile, who came out of nowhere and now dominates New York Cellphone business. I am even one of their customers because their service is great.
I tried SkypeIn and SkypeOut, but as the old saying goes, you truly do get what you pay for. Skype is a cheap alternative, but it doesn't have remote access to voicemail, outbound caller id, and many other features that Vonage has.
I'm placing my hope in T-Mobile. It looks like they may jump into the VoIP fray.
Adjusted loss from operations narrowed dramatically to $18 million in the quarter, a 70% improvement from $60 million in the year-ago quarter.
Second quarter 2007 revenue grew to $206 million, up 43%
Cash holdings are $344 million (not $191 million as posted on the "News Blog")
Average monthly telephony services revenue per line for the quarter grew to $27.63, up 4%.
Anyway, Optimum Voice is much better. The customer service got a little better and since they started giving $25 back with the Optimum Rewards program, It's like I'm paying $5 a month for Optimum Voice. You can't beat that...
Recently, I was ripped by SunRocket thugs, but never considered going back to Vonage. I would love to see them go belly up.
experience with Vonage. In setting up the system, I called them and
they helped me quickly and professionally. I called to cancel a fax
line, due to little use, and I was taken care of quickly. The call
quality could be a bit better but it's not enough to cause me to
switch. For the savings I get, it more than offsets the occasional
minor extra noise I have had in a call.
I definitely like the email notices when a voice mail comes in. Vonage also has a cool new voice to text feature that (for a small feee, of course) transcribes all incoming voice mails and sends them via email. Very convenient and handy.
Vonage has worked better for me over the past several years; some of this is due to better bandwidth from Cox. Vonage offers a service that telcoms do not at a price point that they do not.
The Vonage website lets one do almost everything one needs and keep track. I did have to call to cancel one line, but it was done in less time than most support calls to a telco.
Vonage has done a lot to spread the word about VOIP, offers some solid service and deserves a chance to grow.
I never invested in Vonage and am only a customer, but would miss the service if it were forced to close. It would reduce the alternatives available to consumers.
m.
You can only cancel by phone; no email, fax, web-page.
When you call the agents are clearly paid to change your mind and, since this there is no recording, they can simply say you are cancelled and just forget the call ever occurred. We asked for a confirmation transaction ID after several attempts to cancel and were informed that they don't have a cancelation system that generates transaction IDs - oh please!
Net is that everyone should stay clear of Vonage; when you try to cancel you are in for big problems.
I recorded complains with my State Attorney General, the FDA and the BBB.
I hope they go down hard and fast!
Yes, I am pissed about my experience with this company.
Try the nex Comcast small business service; the quality for me is much better.
But if they come out of this they might be able to pay better people that actually speak english well but I thought they had allot of capital.
I have multiple lines and pay about 1/3 of what I used to pay from Verizon. If companies like Vonage get squashed, I'm not crazy about being forced to choose between a big phone company and a big cable company for phone service. I like having other choices.
The sooner they fold, the better the world will be. I cannot say enough bad about my experience with them.
DM
For all those complaining about lack of tech support, maybe you should consider the possibility that you should not be setting this up by yourself. And, don't expect Vonage's free tech support to solve all your problems. This especially goes for the person that lost money in their business. If you don't know enough to do this yourself, maybe you should hire someone.
People seem to think that setting up a new service should be cheap and easy, regardless of knowledge about phones, computers or networking. Providers are partially at fault for this because of their advertising, but, in the end, Vonage provides a good service for a reasonable price.
- Now Voicemail Problem
- by vertical2010 August 15, 2007 9:57 AM PDT
- After months of spotty service - which Vonage tried to blame on Comcast - now there are voicemail problems. CS rep stated problem would be fixed in 12 hours. That was 24 hours ago. Will we see even more problems related to glitches in the Verizon patent "work-arounds?" I think very likely. Looks like I will soon be headed elsewhere, while I can still have my number transferred.
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