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July 11, 2007 3:41 PM PDT

John Mayer dumps Apple for BlackBerry

by Tom Krazit
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John Mayer has apparently betrayed Apple's way of life.

In comments made before his performance at Macworld earlier this year, when Apple CEO Steve Jobs introduced the iPhone, sapless singer/songwriter Mayer told attendees that Jobs' penchant for making consumer-friendly products was "like the opposite of terrorism." Should we therefore assume, then, that Mayer's current gig as a high-profile sponsor of iPhone competitor BlackBerry Curve means he's gone over to the dark side?

John Mayer has taken up with iPhone rival BlackBerry, probably ending his run of Macworld appearances.

(Credit: Flickr user VickieVictoria)

Research In Motion (RIM) is the official sponsor of Mayer's summer tour, coming soon to a high-school cafeteria near you. The Unofficial Apple Weblog spotted a Web page on RIM's site that contains "exclusive" video and photos of Mayer fondling a BlackBerry Curve. The Curve is "an extension of thought," Mayer says in the video. "The BlackBerry kind of betrays geography."

Long a favorite of traveling executives, RIM is trying to make the BlackBerry more consumer-friendly with models like the Curve and the Pearl. In endorsing a competitor to the iPhone--which he helped introduce--has Mayer compromised his integrity through smart-phone bigamy? Jobs referred to Mayer's appearance at Macworld as a "tradition," but I'd be surprised if he's invited back for an encore performance.

Tom Krazit writes about the ever-expanding world of Internet search, including Google, Yahoo, online advertising, and portals, as well as the evolution of mobile computing. He has written about traditional PC companies, chip manufacturers, and mobile computers, spending the last three years covering Apple. E-mail Tom.
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Add a Comment (Log in or register) (8 Comments)
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He's a whore
by setgo July 11, 2007 6:04 PM PDT
"You got money, I'll pitch it."
Reply to this comment
Mayer says
by MaLvaDo39 July 11, 2007 7:25 PM PDT
"I will choose an inferior piece of equipment since RIM is
sponsoring me."

Money talks.
Reply to this comment
Who gives....
by baconstang July 11, 2007 11:13 PM PDT
a rat's ass? It would be slightly more relivent if he was humping
guitars.
Reply to this comment
Actually it's not as bad . . .
by K.P.C. July 12, 2007 12:51 AM PDT
. . . As watching AT&T Blackberry ads right there > > >
everytime I see an iPhone related story on c/net ;-)
Reply to this comment
The cash register goes cha ching
by rcrusoe July 12, 2007 4:55 AM PDT
and John's got a new favorite. Just like most entertainers/actors.

Go for it, John.
Reply to this comment
Of course
by ewelch July 12, 2007 6:42 AM PDT
And no other musician or athlete has never taken money to
endorse something? It's not like Blackberries are anywhere near as
bad as Windows Mobile units. He would probably lose business
form Apple if he were to endorse, say, a Treo running Windows
Mobile.
Reply to this comment
Just like he dumped jessica simpson
by ifiredmyboss.com July 12, 2007 1:55 PM PDT
Just like he dumped jessica simpson he'll probably move on to some hag for a girlfriend now... god riddance
Reply to this comment
by likeabite October 31, 2008 8:20 AM PDT
Wjat's wrong with Windows Mobile ewelch?? And He's a celebrity...If you paid me I'd do the same thing...the iPhone is inferior to Blackberries and Windows Mobile anyway.
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