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June 30, 2007 5:05 PM PDT

Tough to find instant iPhone gratification at AT&T stores

by Tom Krazit

Those iPhone hopefuls who had planned to avoid long lines at Apple stores by visiting AT&T stores had to get lucky to secure one yesterday, and replacements might not arrive for weeks.

Launch day for the iPhone went very smoothly at Apple's retail stores. Plenty of units were available and long lines of customers were moved swiftly in and out of the store. But 12 of 15 AT&T stores surveyed Saturday sold out of their allotments on Friday night, which ranged from 30 units to 90 units. Only one store in Chicago still had 4GB iPhones (click for CNET's review) available Saturday afternoon.

Traffic was high at the downtown San Francisco Apple store one day after iPhone Day.

(Credit: Tom Krazit/CNET News.com)

The pro move leading up to iPhone Day seemed to be to avoid the long lines at Apple stores and slink over to your nearest AT&T store, which even Apple CEO Steve Jobs suggested to The Huffington Post at the D: All Things Digital conference. In fact, one couple waiting in line at the San Francisco Apple store about 60 spots back left that store at 3:30 a.m. Friday morning to become first in line at an AT&T store just a few blocks away.

But earlier Saturday an AT&T spokesman told Reuters the company was "virtually out" of iPhones at its stores. In Saturday's survey, the AT&T store that received the highest number of iPhones prior to launch was in Redmond, Wash. (zing!). It had 90 iPhones, and all sold out Friday night.

A Bolyston Street store in Boston had 70 iPhones, all of which were gone by Saturday morning. A store in Des Moines, Iowa, received 45 iPhones, 37 of which sold Friday night and the remainder were gone by Saturday afternoon. A store in Indianapolis sold 30 iPhones in an hour Friday night, and only received two as reinforcements Saturday morning. Yep, those are gone.

A couple of stores had 4GB models remaining on Saturday. But the AT&T store on 5th Street in Austin sold its 4GB models Saturday afternoon, leaving the Roosevelt Road AT&T store in Chicago as the only store in the survey with 4GB models remaining.

Dozens of shoppers get their first taste of the iPhone.

(Credit: Tom Krazit/CNET News.com)

Meanwhile, Apple retail stores were still selling iPhones Saturday afternoon. Most of those who were crowded around the iPhone demonstration table at the downtown San Francisco store Saturday appeared to be just taking it for a spin, but several shoppers left the store with iPhones. As of Saturday afternoon, Apple's Web site was still projecting that units would be available Sunday, but check back after 9 p.m. to be sure.

If you want an iPhone, go to an Apple store. If you don't have one of those around, a local AT&T store should be able to take your order and ship you an iPhone from its distribution center once the company receives additional models, which could be anywhere from a week to two weeks, several store employees said. You can also buy one online from Apple with a ship time of two to four weeks.

If you want to get ripped off, buy one on eBay or Craigslist from the dozens of sellers charging a mark-up for a product that's readily available. We'll take a closer look at the secondary market Sunday and Monday, as well as the activation issues that plagued several new iPhone owners this weekend.

Tom Krazit writes about the ever-expanding world of Internet search, including Google, Yahoo, online advertising, and portals, as well as the evolution of mobile computing. He has written about traditional PC companies, chip manufacturers, and mobile computers, spending the last three years covering Apple. E-mail Tom.
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Add a Comment (Log in or register) (8 Comments)
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Why no supply for AT&T?
by sting7k June 30, 2007 5:54 PM PDT
Apple really dropped the ball on this one. They don't have that many stores and I can see why they would want their big stores to have a lot of iphones for people to walk in and buy, but I don't see why at&t stores get the shaft. I got direct fullfillment from at&t because my store sold out and they said that was the fastest way. The guy said it should be at my house within a week (2 max) since their warehouse was expecting more from apple early next week. But why wouldn't they have them already at the stores instead of sitting in a warehouse?

Also they could have planned to give at&t stores that weren't near any apple stores a larger supply to more evenly spread the supply around. I mean the nearest apple store to me is at least an hour away and I know there was only one actual store that was owned my at&t in my city so why wouldn't they give those types of stores more supply so people don't have to drive an hour and spend even more money on gas.
Reply to this comment
Wrong Question
by Bill Hembree June 30, 2007 6:02 PM PDT
I _believe_ that AT&T is responsible for determining how many
phones they needed to pre-order.

Reports are that Apple ordered 3 million iPhones for its initial
production run and all of them are here or en-route.

AT&T just dropped the ball with their first-day sales forecast.
AT&T is the sticky wicket
by ericstoltz June 30, 2007 6:51 PM PDT
AT&T is the one responsible for any problems with the iPhone
debut and the only reason the iPhone may fail. AT&T didn't order
enough phones for the debut. They didn't beef up their servers
for activation. They let people sit in lines for hours when they
knew they didn't have enough phones. Before the launch, I wne
to an AT&T store to get my AT&T wireline number transferred to
an AT&T wireless account in preparation for the iPhone. Nobody
knew how to do it. It took me hours on the phone to finally learn
it would take them a week. AT&T should be learning from Apple
in this partnership, but it's clear they're just too stodgy to
change.
Plenty this morning
by Mr. Dogers2U June 30, 2007 7:04 PM PDT
The closest Apple Store to Redmond had tons of iPhones this (Sat)
morning too. They were moving at a nice rate but still plenty on
hand.
Reply to this comment
Didn't Apple say to GO to AT&T stores?
by gsmiller88 July 1, 2007 9:46 AM PDT
I could swear I read that Apple stated that if a consumer wanted to
"score" an iPhone, they should visit and AT&T store, NOT an Apple
store.....What?
Reply to this comment
wrong
by CeeAyy July 1, 2007 11:12 AM PDT
They never said DONT go to an APPLE store.
Being a Good Partner
by hagap July 1, 2007 11:27 AM PDT
Don't you guys think that Mr. Jobs was showing that he could be a
good partner by steering sales to all the AT&T stores.. How would it
have sounded if he had said.. If you want to be sure of getting a
phone you should only go our Apple stores..? Smart man a AT&T is
lucky to be the partner..
att
by m1960 July 1, 2007 4:14 PM PDT
i hate att and will not buy iphone because of it,there service is way to expensive
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