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June 28, 2007 10:15 AM PDT

NBC, News Corp video venture hires CEO

by Greg Sandoval
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The video venture created by media conglomerates News Corp and NBC Universal finally has a leader.

The tentatively named NewCo has hired Jason Kilar, a longtime former Amazon.com executive as CEO. Kilar is credited with helping form Amazon's video and DVD strategy during his 10 years at the company.

NewCo will distribute full-length movies and clips from at least a dozen television networks and two major film studios over the Web, including at three of the Web's largest Internet portals, AOL, MSN and Yahoo. Some of those contributing content, besides NBC and Fox include Comcast, MySpace and CNET Networks, parent company of News.com and Webware.

PaidContent.org reported last month that NewCo has is trying to sell 10 percent of the company for $100 million, which means the company is valuing itself at $1 billion.

Now if only the company can come up with a name.

Greg Sandoval covers media and digital entertainment for CNET News. He is a former reporter for The Washington Post and the Los Angeles Times. E-mail Greg, or follow him on Twitter at http://twitter.com/sandoCNET.
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