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June 27, 2007 9:21 AM PDT

U.S. behind in green investment

by Candace Lombardi

BOSTON--At Red Herring East on Wednesday, Nicholas Parker, the chairman and co-founder of the Cleantech Group, gave a keynote address that painted a picture of clean technology as the next industrial revolution.

Parker's mantra: clean technology offers as much potential for profit as it does for global environmental benefit, if you know where to look.

Companies are so concerned about globalization right now, but they need to include clean technology as part of their plan or they will fall behind the rest of the world, according to Parker.

He pointed to IBM's green initiative and other programs from Microsoft, Google and Sun Microsystems in energy efficiency to illustrate where the smart market leaders are headed. Parker predicted that people will see some major announcements by several big companies by the end of the year. He attributes this to the green that can be made from green technologies.

"Now that people see the economics of climate change, we are all finding our inner Gore right now," Parker quipped with the audience.

But venture capitalists looking for opportunities should look beyond energy. The power generation sector is only 24 percent of carbon emissions, according to Cleantech's numbers.

Since the dot-com bust, the growth rate for clean technology has grown by 243 percent, while semiconductors lost 18 percent of its growth rate, according to figures compile by the Cleantech Group.

And while China may be known for a poor environmental record, it's hip to the idea of efficiency as profit as much as for preservation of its large population. The tide is changing with about 10 percent of venture capital in China going into clean technology ventures, at a conservative estimate, said Parker. That number is going to grow to 20 percent within the next 2 years.

The growing scarcity of water due to both climate change and an exorbitant population growth are contributors.

Parker warned the group of companies and venture capitalists here that the providence of America when it comes to technology is not guaranteed.

"We have always been the leader in all technology, but it seems like with this one it is going to explode outside of America," Parker.

Even if American policymakers and capitalists embrace the money that can be made, it's going to take a while for industry leaders and investors to get up to speed on both the technology and the global economics of the relatively new space.

"When I am here I tell people, America is missing the boat. When I go around the world, I say, the Americans are waking up and while you have had a 20 year lead, they are going to catch up fast," Parker said.

In a software-driven world, it's easy to forget about the nuts and bolts. Whether it's cars, robots, personal gadgetry or industrial machines, Candace Lombardi examines the moving parts that keep our world rotating. A journalist who divides her time between the United States and the United Kingdom, Lombardi has written about technology for the sites of The New York Times, CNET, USA Today, MSN, ZDNet, Silicon.com, and GameSpot. E-mail her at candacelombardi@gmail.com. She is a member of the CNET Blog Network and is not a current employee of CNET.
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Hypnotise me...
by William Crow June 27, 2007 1:18 PM PDT
Just tell me how to live my life...and I will follow...blindly, but I will
follow.
Reply to this comment
hooey
by wylbur June 27, 2007 2:34 PM PDT
I've been a clean tech investor for decades, and most of what
people are saying here is just plain hooey. Most VCs and
investors are seeking tax breaks and subsidies to make their
business ventures essentially risk free. Much of the hype about
the need to encourage cleantech investing is about a
government hand out to wealthy investors. Don't believe it for a
second, cleantech will thrive on its own without government
intervention. The biggest thing that the government can do to
encourage the industry without subsidy or tax break is to
enforce existing landfill regulations. That alone will improve the
environment, force communities to find new solutions to their
waste problems, and make cleantech profitable by market
mechanism (non-enforcement of landfill rules has resulted in
obscenely low tipping fees and leaching of toxic waste into
groundwater).

The second thing everybody, including Al Gore and his energy
inneficient home, needs to do is admit that conservation/
reduced consumption is going to be part of the equation.
Reply to this comment
U.S. GREEN INVESTMENTS
by shawnkalin August 24, 2007 10:20 AM PDT
Companies such as EcoMergers http://ecomergers.com are helping America catch up. By matchmaking between buyers and sellers EcoMergers is among the leaders in a web 2.0 model of green investments.

regards,
shawn kalin
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