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June 25, 2007 4:24 PM PDT

NPD: Forget the iPhone, Mac shipments are up

by Tom Krazit

Even though we're in the middle of iPhone madness, Apple has some good news coming out of its Mac department: market share went up last month.

Remember these, iPhone fans? NPD says there's more of them out there.

(Credit: Apple)

According to NPD, Mac market share increased from 11.6 percent of the market in April to 13 percent of the market in May. Note that NPD tracks only the U.S. retail industry; those numbers include PC sales at places like Best Buy and Circuit City, but they don't include direct sales, meaning that Dell's totals are excluded.

Still, better to be going up than going down. Apple's notebook share is now 14.3 percent, up from 12.5 percent of the market in April. Desktop share was only up a fraction, to 10.4 percent from 10.2 percent in April. Apple trotted out new MacBooks in May and new MacBook Pros in June just ahead of the third-quarter back-to-school shopping season, traditionally one of the company's strongest.

Tom Krazit writes about the ever-expanding world of Internet search, including Google, Yahoo, online advertising, and portals, as well as the evolution of mobile computing. He has written about traditional PC companies, chip manufacturers, and mobile computers, spending the last three years covering Apple. E-mail Tom.
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Add a Comment (Log in or register) (16 Comments)
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"don't include direct sales"
by MadKiwi June 25, 2007 5:04 PM PDT
So therefore Dell sales are not counted, and presumably Apple Store too? Doesn't really make the figures that useful.
Reply to this comment
Re:You are so right
by Thomas, David June 25, 2007 11:40 PM PDT
The numbers are meaningless without those numbers. I'd venture
to guess there is a lot of business by Dell (including
Alienware), and Apple. I have a funny feeling that Apples website
sales are very significant. In addition, I believe that would be true
for Dell as well.
Trends matter
by MaLvaDo39 June 25, 2007 5:36 PM PDT
Although numbers can be tweaked, focus more on the trends.

Apple is growing.
Reply to this comment
Two months?
by ScottMo June 25, 2007 6:07 PM PDT
While trends do indeed matter, two months hardly constitutes a "trend". Apple is merely regaining what it lost from January to April.
View all 2 replies
Is there a better measure?
by calpundit June 25, 2007 5:53 PM PDT
First an omission from the story -- While Dell's figures, it's true,
are excluded, so, too are those from Apple's substantial online
business. (or, for that matter, the online stores of other
manufacturers).

More to the point, is there any market share measure out there
that includes these figures, so we can get an Apples to Dells to
HP comparison?

I agree with the sentiment that the trend line is a good measure,
but it would be nice to get the full picture.
Reply to this comment
I didn't want vista
by Arrgster June 25, 2007 6:48 PM PDT
So I bought this macbook (which I'm using to write this note) and I couldn't be happier. Takes a little getting used to the single clicker, but then again you can use regular mouse and that problem is solved. Other than that what the heck do I need a vista box for..
Reply to this comment
Why you need Vista
by chabig83 June 25, 2007 7:53 PM PDT
"what the heck do I need a vista box for...?

Spyware compatibility, of course!
PC's. Mac's. Bla, bla, bla.
by unabutthead June 25, 2007 9:23 PM PDT
Mac's are PC's. Apple makes nice hardware. I bought a PowerBook Pro expressly to run Vista. I have Mac OS on a small partition and boot it up occasionally to load up a Unix terminal session whenever I'm feeling nostalgic.
Reply to this comment
??????????
by BrandonEubanks June 25, 2007 9:52 PM PDT
I agree that macs are PC's in the sense of "personal computer".
However, I don't see the difference between the apple hardware
and wintel hardware especially now that they have all moved to
intel processors. By the way, you brought a Macbook Pro, not a
PowerBook Pro (Power refers to the power PC processors used in
those lines). Honestly, if you are using Vista and not running OS
X, you are missing out on the best part of the computer. The OS
X interface and functionality is as of 10.4 (~2 years old by the
way) on par with Vista in nearly every way. 10.5 (Leopard) is
going to leap frog Vista right after it comes out. I have used
both Vista (in Beta) and OS X and Vista to me has nothing that
would make me even want to switch.
View all 2 replies
Ha. You got screwed.
by ethana2 July 3, 2007 11:39 PM PDT
The inflexibility of apple hardware AND the overpriced, worthless Vista. Good job.

I didn't pay a cent for the best OS on my machine, and the graphical effects of compiz fusion are better, imo, than aero and qwartz combined.

I didn't even have to sign away my digital rights.
Best part for you, perhaps: Linux can run on your Mac natively- even if it happened to be a ppc.

Naturally I don't worry about things like photoshop or illustrator either. But I won't go there right now. ethana2@gmail.com
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