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June 22, 2007 5:15 PM PDT

Apple rolls out the iPhone displays

by Tom Krazit

The iPhone turned heads in downtown San Francisco on Friday, a week before its debut.

(Credit: Corinne Schulze/CNET Networks)

It doesn't appear that Apple and AT&T hired window designers from Macy's for the iPhone campaign.

The first window ads for the iPhone appeared in the retail stores of both companies Friday. They're fairly simple, just a picture of the iPhone itself and reminding everyone that it's "coming June 29." AppleInsider spotted some larger ads in what appears to be a mall somewhere, but in busy downtown San Francisco, Apple and AT&T went for a more compact campaign.

Will there be more foot traffic or car traffic in front of this AT&T store next Friday?

(Credit: Corinne Schulze/CNET Networks)

Those stores will be the epicenters of iPhone madness next Friday when the companies start selling iPhones at 6 p.m. If quantities are limited, maybe some of those in line will be content with display copies, which don't require nearly as expensive a data plan as the real thing.

Tom Krazit writes about the ever-expanding world of Internet search, including Google, Yahoo, online advertising, and portals, as well as the evolution of mobile computing. He has written about traditional PC companies, chip manufacturers, and mobile computers, spending the last three years covering Apple. E-mail Tom.
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Snarky Comment
by montex66 June 22, 2007 9:49 PM PDT
That's a pretty snide thing to drop at the end of an article, cnet. Is
this what passes for journalism?

I've got a news scoop for you. Everyone who buys an iPhone will do
so VOLUNTARILY. Shocking, isn't it?
Reply to this comment
iPhone
by SkinnyPuppy June 25, 2007 10:12 AM PDT
The iPhone is awesome. Paying AT&T $1200 a year to feed it data is what blows.
Who cares?
by zavias June 22, 2007 10:05 PM PDT
Who actually cares about the iPhone? Its bulky and wouldn't fit nicely in my pocket like the motorola slvr. 600 bucks AND a two year contract. Gimmie a break. its a phone.
Reply to this comment
Ask again next Friday
by montex66 June 22, 2007 10:19 PM PDT
What will cnet have to say if all the available iPhones sell out on the
day they're introduced? What if the iPhone is a far greater hit than
the iPod? Will the cnet writers have any positive comments or will
they dream up some fiction about how millions of Mac cultists blew
their rent money for Steve Job's mind control device?
View reply
I don't care
by DryHeatDave June 22, 2007 11:15 PM PDT
I already have a cell phone that does everything I want - voicemail, email text & SMS messages, full web browsing capability. Windows Mobile 5 & plenty of applications.

I have a long term contract - I might care if I didn't already have a cell phone & contract. But doesn't just about everyone already have a cell phone ? Only the nimrods are going to throw the old phone away to get the iPhone.

I already have an MP3 player (Creative Zen Vision 60Gb). Because it's separate hardware, it splits the battery drain - if I could get 10 times current power on a single charge, I might be interested in combined cell phone & Mp3 player. But I can't so I'm not.

Give if 2-3 years, when all the bugs have been worked out & I might take a look. MAYBE.
View all 2 replies
I do...
by kool_skatkat June 23, 2007 6:08 AM PDT
If it succeeds... future phones will be so good. Even if I never get an iPhone, I sure like how it's making all the phone manufactures thing.

Thanks iPhone...
Your right about the bulk
by Lee in San Diego June 23, 2007 9:39 AM PDT
I saw the iPhone at MacWorld Expo and yes it is a beast, almost
as big as Motorola DynaTAC 8000X. In fact the iPhone is a
whopping 4.5 x 2.4 x 0.46 inches and weighing 4.6 ounces
(more than a MacDonald's 1/4 Pounder burger!). The iPhone
greatly overshadows my TREO, I would need a backpack to carry
it around.

Even worse compare the iPhone to the largest iPod with the
modest dimensions of 4.1 x 2.4 x 0.55 inches and weighing only
5.5 ounces

All of that bulk and weight for something that is ONLY a phone?

/sarcasm
iLap
by paulsecic June 23, 2007 10:55 AM PDT
I'm a Mac fan, but who needs a $600 brick?
Clueless post of the day award
by GGGlen June 23, 2007 3:09 PM PDT
Goes to zavias! Hooray!
Bulky? Have you even LOOKED at the dimensions of iPhone?
iPhone is ONE MILLIMETER taller than slvr and POINT SIX
MILLIMETERS thicker.
"It's a phone".
Seriously, dude, have you been living under a rock?
Can you download and play feature length movies on Motorola
slvr?
Really? It's only expandible to 512 MB
iPhone has 8 GB
You'd need to buy SIXTEEN slvr's to equal the RAM in iPhone.
Can you fit 16 slvr's in your pocket?
iPhone is a full feature web browser.
slvr?
You're kidding me, aren't you?
You're so far off base and are so obviously trolling, I shouldn't
comment further.
View reply
I'll Tell you WHY it's important.
by PatrickLynn June 22, 2007 11:04 PM PDT
Why is the iPhone important? I'll tell you why. Because Apple is
finally taking the U.S cell market (kicking and screaming) into the
21st century. For too long now the U.S. has lagged behind in cell
phone technology. No more. For too long have we been using
outdated cell phpnes when we KNOW there are better ones out
there...just not in the U.S.
So, quit your ******** about "the iPhone this" or "the iPhone's that".
Give credit to the California company that will make you think your
current cell phone is a thing of the past.
Reply to this comment
Problems problems problems...
by bob1960 June 23, 2007 5:17 AM PDT
The real lesson here is to see what Apple and AT&T will do about the hype on this phone. If it is handled like the Wii, then AT&T will be locked up tight and I wouldn't want to be standing in line outside their offices or online an time soon. That is why I bought the Nokia N75 a month ago. It is comparable, only lacking the touch screen and improved battery life. So I am not going to suffer. Now if Apple had made the phone free from a contract, unlocked, and able to work with any phone company, that would have been the real deal. The US cell phone market pales in comparison to Asia and Europe, and the reason is the unlocked phones and ability to buy SIM cards almost everywhere. UNtil that happens in the US, even Apple won't be able to secure a rescue...
View reply
I'll Tell you WHY it's important.
by PatrickLynn June 22, 2007 11:05 PM PDT
Why is the iPhone important? I'll tell you why. Because Apple is
finally taking the U.S cell market (kicking and screaming) into the
21st century. For too long now the U.S. has lagged behind in cell
phone technology. No more. For too long have we been using
outdated cell phones when we KNOW there are better ones out
there...just not in the U.S.
So, quit your ******** about "the iPhone this" or "the iPhone's that".
Give credit to the California company that will make you think your
current cell phone is a thing of the past.
Reply to this comment
There certainly is a lot of buzz
by bignumone June 23, 2007 3:11 AM PDT
People are really chomping at the bit for this thing! Have you
ever heard such self-generated hype over a cell phone?
I believe there are a lot of good phones out there, but the
software that runs them just stinks. People are tired of wrestling
with crappy software on otherwise good appliances. This
promises a good number of features that you can actually use
because the UI is so good.
It reminds me of the recent "Gates/Jobs" interview. Gates feels
there is great hardware out there that needs software to
function. Jobs feels the hardware is just a device to bring us the
software so we can use it's functions. It is a similar sounding
but very different point of view. So far in my life, I have found
Jobs to be more correct.
Reply to this comment
Data plan..
by kool_skatkat June 23, 2007 6:10 AM PDT
"...which don't require nearly as expensive a data plan as the real thing..."

What is the data plan? Anybody knows? or was it speculation...
Reply to this comment
Data Plan
by SkinnyPuppy June 25, 2007 11:18 AM PDT
From AT&T's web site.

Data Connect (Unlimited) for $79.95 a month
Data Connect (Unlimited) w/ Wi-Fi for $99.95 a month

Does anyone know if they are charging an additional $20 to ENABLE the WiFi after you've already paid for the $80 data plan?
Just Say No To the iPhone
by WJeansonne June 23, 2007 8:35 AM PDT
Just Say NO to iPhone

You are going to be asked (or already have been) to hook up the iPhone to your network's email system in some way. The problem is that the only protocol the iPhone supports is IMAP and that just does not cut it. The iPhone cannot work like a RIM BlackBerry or Windows Mobile. There is no built-in sync with Outlook that is secure enough. It does not work with Lotus Notes either. I think that is a major omission of Apple's part and they should know better if they want to sell to the business community.

For the moment the iPhone is is an attractive, expensive consumer device. Keep it out of your networks until Apple licenses software from either RIM or Redmond to act like a Blackberry or Windows Mobile. Another major drawback is that an iPhone user needs an iTunes registration, which means a music directory on the user's desktop (or lord forbid on the network share). That's a disk space problem and legal can of worms as which of these songs are stolen or violate copyright? Apart from all the above, block any other access because these things can slurp down a good chunk of corporate confidential data. Just say no. Alternatives that -are- recommended are for instance the new BlackBerry Curve 8300, and the Nokia N95. --Sunbelt Software (2007)
Reply to this comment
Say No to innovation
by Virginia Ham June 23, 2007 9:16 AM PDT
If you are looking for a product that mimics Redomond or others, I
couldn't agree more. Say "No" to Apple. Say "No" to innovation.
Stick to what you have and be content, while the world passes you
by.
Are you insane?
by edbaldwin June 23, 2007 9:53 AM PDT
Right. That's why Apple's already stated it will work with Outlook, POP3 and IMAP email services. And how can you say there is not Outlook sync program secure enough when the very replacement products you're recommending sync with Outlook themselves using their own software? And Lotus Notes? I can't really speak to that since, out of over 100 different business customers, I've only ever run across one individual (that's one person, not one company) who used Lotus Notes.
As far as iTunes creating a music folder on the network or desktop, I have to ask, have you EVER used iTunes? iTunes creates a music folder within the default MyMusic folder on Windows machines and in the music directory on OSX machines. At no point does iTunes automatically create a folder elsewhere. True, a user could change the location of the folder, but they'd have to do that themselves. At that point, you should be checking out your rights and restrictions for what users can and cannot do on a network. Also, to use iTunes does not necessitate having an iTunes account. You can use the sync feature of an iPod (and presumably the iPhone) without ever going to the music store and having an account.
Stolen music is a problem no matter what kind of devices are being used. I've seen pirated music on corporate networks that were brought in on a cd from someone's home computer. The iPod (and, again, presumably, the iPhone) cannot move music from one computer to another simply by syncing the music through iTunes. A user would have to setup the device as a hard drive in order to do that. Even then, the music does not play on an iPod becuase iTunes didn't sync it there.
Finally, what confidential data is the iPhone going to "slurp down" that the Blackberry or a WMD does not? Contacts? E-Mail? Documents? Guess what? You're purported solutions also "slurp down" the same information.
I seriously recommend the author of the parent comment to get some experience working with corporate networks, smart phones, and software before posting inflammatory comments about a product that has not been released for public consumption.
View reply
ComputerWorld recommends iPhone for Business
by technewsjunkie June 23, 2007 1:48 PM PDT
Apple bigots...

http://www.computerworld.com/action/article.do?
command=viewArticleBasic&articleId=9025440
ComputerWorld recommends iPhone for Business
by technewsjunkie June 23, 2007 1:50 PM PDT
Apple bigots...

:Opinion: Analyst warnings on iPhone a wrong number":

http://www.computerworld.com/action/article.do?command=view
ArticleBasic&articleId=9025440
And You Wonder Why
by Thomas, David June 23, 2007 4:45 PM PDT
Trying to convince readers, and commentors, by
deceiving them may only be a smudge on
your character, but it muddies the water of information that a lot
of us choose to access.

It is widely known that the iPhone
supports both IMAP, and POP3. IMAP4, and POP3 are the two most
prevalent internet standard protocols for email retrieval. Please
take the time to verify, you should not have much of a problem.
Virtually all modern email clients and serverssupport
both protocols.

Microsoft Outlook,
and IBM Notes have their own proprietary protocols, and they
both support SMTP, IMAP4, and
POP3.

As far as the iTunes comments about iTunes,
nothing different is going to occur any different than it does
now. You seem to have a deliusional mind, coupled with a need
to spread your "visions" to everyone else.

You
never have to wonder why you recieve unkind responses. They
are self generating.

View reply
Part of the Problem
by georgiarat June 24, 2007 1:21 PM PDT
The problem we have today in technology is the fact that
"technologists" determine what is right or wrong.

As the CIO of a 5 billion + corporation I had to rid myself of
many "technologists" in order to provide the types of services
needed by our executives, staff, and sales. In the old days we
used to say no one got fired for buying IBM. Today many think
just go the Microsoft route and one is safe, Wrong. I want
results and production and if Microsoft technologies provide
that fine, if Apple provides that fine, if IBM provides that fine.
You sound like one of those that should be sent to pasture to
reflect on the real meaning of technology in support of a
corporate enterprise.
What a Joker...
by MegaJustice June 23, 2007 8:49 AM PDT
This is just an advertisement to their business. I suggest just say no to reading this post.
Reply to this comment
LOVE...HATE...Don't matter. You're Here!
by dlowe402 June 23, 2007 9:32 AM PDT
Why is it that people feel they have to comment on how
ridiculous other people are for commenting? If you don't care
then why are you even looking the article up. Truth is...YOU ALL
CARE! -Otherwise you wouldn't even be here! I don't plan on
getting an iPhone right away because I still have about a year
left on a contract with my Treo thru AT&T. I am forced to wait
see how it all shakes down. I like my Treo, but I certainly don't
"LOVE" it. My wife, however, is ready for an upgrade, so on
friday, we ARE going to, at least, try to get an iPhone for her. We
have been Apple users our whole life (i use WindBlows at work
ad hate it) and i support Apple 100%. I care because competition
in the market is a very good thing and whether you are here
because you LOVE or because you HATE...the bottom line
is...YOU ARE HERE!
Reply to this comment
Amen!
by LarryLo June 24, 2007 7:21 PM PDT
You are absolutely correct!
I think Apple screwed up!
by grunenwald June 23, 2007 1:39 PM PDT
The iPhone may or may not be everything it is cracked up to be. Apple has, as always, done a marvelous design job. What they haven?t done is understand the cellular industry. Correct me if I?m wrong but isn?t Apple contracted to AT&T for 2 years. You won?t be able to by an iPhone with any other carrier until late ?09. This is an eternity in the cellular business. I can?t even begin to think of how many hardware cycles that represents. There are already 3, if not more, touch screen knock offs ready for market. No doubt they will be a poor replacement to the iPhone but just think of what can happen in the next 2 years.
Apple screwed up majorly. If the design proves to be successful the other carriers will be forced to provide their customers with something like it. There is no doubt that you?ll be able to by some sort of touch screen device from the other carriers in short order.
If Apple had made the iPhone both CDMA as well as GSM and spread it out between the providers they very well could have cornered the market with another iPod type success. I however think this will be just a flash in the pan. A year from now we?ll all be looking for the next cool toy.
Reply to this comment
What's 2 more years?
by alawaiblowfish June 23, 2007 3:09 PM PDT
I've been a AT&T/Cingular/AT&T customer for over 5 years
now...So another 2 years doesn't bother me...minutes are flexible
and coverage is great. I think apple probably did try to pitch to
other companies in the US, but AT&T was probably the first/only
company to commit to apple's demands. If anything, I think
AT&T should be praised as a martyr and innovator in the US
cellphone industry.
America been locked in operator defined phones for way too
long. By allowing apple free reign on the design and
implementation of the UI, AT&T is ushering in a new era where
cellphones are designed by the company producing the cell
phone for the direct consumer; versus the cellphone company
producing the cellphone for the cellphone operators, to then
hand over to consumers "discounted", filled with crap and about 6
mos - year after the phone has been introduced in europe and
asia. Our cellphone networks in the states have stymied
innovation for way too long, and im glad companies like Apple
and AT&T are finally breaking through the proverbial glass
ceiling. Et tu t*mobile, Verizon, & Sprint?

Now if we could just get them all weened off the whole contract
shenanigan. Ah, one could dream...
Choice of carriers?
by billmosby June 24, 2007 3:39 PM PDT
I thought I read somewhere that AT&T was the only carrier Jobs
could get, since the others were wary of a novice phone provider.
Perhaps the others will change their minds if things work out. That
won't change the fact that Apple is locked into the deal exclusively
with AT&T for the two years, though.
People will buy it regardless of provider
by stewbacca June 25, 2007 1:34 AM PDT
I can't speak for everyone, but don't most people NOT CARE one bit about who their phone is hooked up to, as long as their phone is cool? Is there really a difference between Verizon, Cingular, AT&T, et al, when it comes to providing service?

I'm not going to be missing out on any cool feature if I got with AT&T over Verizon, for example, but I will be missing out if I buy some crappy phone instead of an iPhone, no?
ok mac fanboy
by zavias June 24, 2007 8:18 PM PDT
I was just saying that I can easily slip my phone into my pocket and I can barely notice it. I hate when there are these holier than thou mac fanboys who spout off all these tech specs. I noticed you didn't say anything about how its about twice as wide as the slvr. And lets race to see how fast I can dial a number with my keypad compared to a cumbersome touchscreen. do I care that its a fully featured web browser? Have you ever actually tried to use the web on a pocket pc or a ultra mobile pc? Its painful. You think the iPhone is gonna change this?

And by the way - get a life. I was just saying that the phone is bulky. I didn't need you insulting me because of my opinion.
Reply to this comment
iPhone will be first useable web browser
by stewbacca June 25, 2007 1:18 AM PDT
"Have you ever actually tried to use the web on a pocket pc or a ultra mobile pc? Its painful. You think the iPhone is gonna change this?"

Why yes, I do. Have you even watched the commercials, or the keynote? Or are you one of those people who thinks that it is CGI and not a real demo of the product?

It isn't like the iPod changed the way people buy music or anything either...oh wait..
View reply
No point in this phone
by rlith June 25, 2007 4:20 AM PDT
No exchange support (minimal imap doesn't count)
No Office Support
No 3rd party development allowed (writing browwser plug ins does not count)
No wireless sync
No changeable battery
$600 bux

My XV6700 (with the iphone interface if I want)
Exchange support
office support
10's of thousands of 3rd party programs
Wireless sync (with exchange, etc)
Changeable Battery
$299.00

The only 2 things I don't have are the multi-touch screen and and a couple of the transition sequences...(Big woop) The fact that it doesn't sync with exchange will be a huge issue for exchange people..
Reply to this comment
I agree
by zavias June 25, 2007 8:13 AM PDT
Working in a big corporation in the PC support unit, I dread the day when our CIO or our President comes to me with the iPhone in their hand and says "Can I get my email on this instead of my blackberry" and I have to say "No, it doesn't support our email system" and he says "Just make it work. I spent 600 dollars on this thing and I'm tied into a 2 year contract.".....

Bye Bye job.....
View reply
CNET bias
by WonFish June 25, 2007 2:49 PM PDT
There's no doubt that CNET provides a lot of interesting
information and fairly solid product reviews. However, in the
interest of transparency, it would be best if they prefixed all
reviews with, "Microsoft says...".
Reply to this comment
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