An ill-timed Vonage database e-mail solicitation
So, I know we all get on lists, and our names are stored in databases. It's annoying, but it's a fact of life.
But I was reminded of that Thursday in a particularly annoying way.
A friend of mine, who shall go unnamed, is a Vonage subscriber. Presumably, at one point in the past, she put my e-mail address on the company's Refer-A-Friend list. If I signed up, she would get something, maybe a month of free service or somesuch. I really don't remember if this had happened, but it's certainly possible.
What I do know is that on Thursday I got an e-mail from Vonage with the subject line, "(Your friend) Wants You to Enjoy a Special Limited-Time Offer."
Now, whether or not this friend signed me up in the past I really have no idea. But I know that she didn't sign me up any time recently, because for more than two weeks she's been in the hospital, unconscious after an accident.
So when I got this e-mail today, I was more than a little angry. I know databases exist and names come to the top of them over time, but this just felt dishonest.
I wasn't able to reach Vonage about this today, since it was already after-hours at their offices when I got the message. But the company's external public relations agency said I will certainly get a response from Vonage tomorrow. In the meantime, I think it would be worth them thinking about whether they want to make sure the people whose names they use to solicit business are really in a position to be wanting them to do it on their behalf.
Daniel Terdiman is a staff writer at CNET News covering games, Net culture, and everything in between. E-mail Daniel.






And don't even think of dissing my name. Meow!
The problem that I have with this is that I canceled my Vonage service about 2 years ago. So they are also sending email for deactivated accounts.
I was able to log onto my account, and delete all of my "referred" friends. Hopefully, Vonage will not send any more emails to those contacts.
This is by no means Vonage's fault. The odds say that most of their customers are alive and well, and I'm aware of no business that checks that all the people in their subscriber list are well immediately before referencing them in a marketing campaign.
Your grief and anger are misplaced, and rather than lash out at innocent bystanders I would recommend you seek counseling instead.
So I feel that I am being misrepresented by Vonage. That is to say, Vonage is sending out e-mails today, with my first and last name on them, based on a recommendation I made 2 years ago and I have since reversed my opinion 180 degrees about doing business with them. In fact, based on my experience I specifically recommend to my friends that they don't get involved with Vonage.
When I cancel my service with a company, I have severed business ties with them. I feel it is unethical (although maybe not illegal) for them to be using the e-mail addresses I provided for marketing purposes and it is definitely unethical (and possibly illegal) for them to be using me as a recommender at this point. Obviously, I didn't have my agent read the fine print but I ASSUMED that when I ended my business relationship with Vonage that I would not be used as an spokesperson for them. I'd be interested in what a lawyer or judge has to say about our contractual situation.
You can say the original poster's anger was misplaced, but I'm being misrepresented by Vonage and my anger is not misplaced.
http://www.damniwish.com/2007/06/vonage-spams-cu.html
- To Negative
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by opendev
June 22, 2007 12:54 PM PDT
- To much negative commentary, I would expect some mention of the data retention policies and not whether said friend added said writer to said refer a friend list.
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Reply to this comment
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(8 Comments)Many businesses retain records for an extended period of time to market their products and in relation to the topic. I do find it a painful reminder after discontinuing services when a business continues to send junk mail related to the same product or service which has in fact been discontinued by said customer.