Google gives advertisers more control

Google is changing its Google Ads marketing services to allow advertisers to see on which Web sites their ads appear, something many of them have been clamoring for. Not only will advertisers be able to make sure their ads are appearing on sites that are appropriate, but they also will be to get performance metrics for each site. So a company that sells electronic test equipment can make sure its ads appear on sites targeted at manufacturers of electronics, potential customers, and not on sites that, for example, offer tests for electronics students, said Brian Axe, director of product management for Google Ads.