Dell will stop selling liquid crystal display TVs under its own brand name, according to Bloomberg.
Citing anonymous sources, the report says Dell will cease selling its own TVs this month to focus more on the PC business, but will continue to offer other brands of televisions.
Dell was dismissive of the Bloomberg report. "We don't speculate on what we're doing down the road," said company spokesman Bob Pearson. He added that nothing had changed since Dell announced in February that it would be selling Sony LCDs in 40- to 46-inch sizes on its Web site, in addition to Dell-branded sets in sizes less than 37 inches. Additional brands will also be added in the future, said Pearson.
In light of many recent changes at the company, it wouldn't necessarily come as a surprise if Dell were to change strategy on TVs. The Round Rock, Texas, company lost its lead in the global PC market last fall and has struggled recently. Looking to turn things around, the company replaced CEO Kevin Rollins with founder Michael Dell in January, brought in other new executives, and last month announced it would begin selling some of its desktop computers in Wal-Mart Stores, a significant departure from its traditional direct-to-consumer sales model.