Well that was quick.
Back in February, Sony said the Blu-ray player to be released this summer would sell for $599. On Monday, Sony said the BDP-S300, which is now shipping, will actually sell for $499 instead. The latest version is slimmer than the original, but with many of the same features.
Considering that the original Sony Blu-ray player, the BDP-S1, was released just six months ago for $1,000, that's a pretty swift price drop. Though Sony attributed the price cut to lower production costs and higher demand for the Blu-ray technology, it's also an indication that the HD DVD-versus-Blu-ray battle is just getting started.
Toshiba's HD DVD player is already retailing for less than $300, after its debut at $500.