Apple, record labels head for negotiating table
It's time once again for negotiations to begin between Apple and the record labels, but things are a little more interesting on this go-round because of Apple's recent deal with EMI.
Apple's Steve Jobs and EMI's Eric Nicoli discuss the companies' DRM-free tracks last month.
(Credit: Wireimage.com/EMI)For years, record companies have been trying to get Apple CEO Steve Jobs to raise the price of individual songs sold through the iTunes Store, but Jobs has stuck fast to the 99-cent fee, The Associated Press reports. Last month, however, that stance changed with plans to make versions of songs from EMI's artists available for $1.29.
The catch? Those songs have to be free of digital-rights management technology, which is loathed by consumers but loved by the music industry as part of their attempts to put an end to music trading. While EMI jumped onto this plan, it's not clear that the other labels will follow suit and drop their insistence on DRM unless Jobs agrees to sell more "bundles" of songs, videos, and other media designed to inflate the overall price of obtaining a track, the AP said.
Last year, the labels caved to Jobs' insistence on the fixed 99-cent price and signed one-year deals. It's not clear exactly what will happen this year, but as the dominant source of legally available online music, Apple holds a lot of clout. Stay tuned: the iTunes Store could wind up looking very different this summer.
Tom Krazit writes about the ever-expanding world of Internet search, including Google, Yahoo, online advertising, and portals, as well as the evolution of mobile computing. He has written about traditional PC companies, chip manufacturers, and mobile computers, spending the last three years covering Apple. E-mail Tom. 
music from iTunes but the restrictions keep you from buring
CDs, giving, or sharing purchased music and limits you up to 5
computers and an unlimited number of iPods.
The DRM-free idea will also, according to Steve Jobs, relate to
TV shows, music videos, and movies so that users will have a
choice on what MP3 or video player they'd like to use. And you
would be able to burn your video playlists to DVD!
So like many great ideas, this is one that will become a reality
and even make Microsoft wish they had used DRM-free
technology.
I'll be one of the many users and customers of iTunes to try out
the $1.29 per song DRM-free experience.
According to Apple, by the end of this year the company is
hoping that the other record companies will make the decision
to go DRM-free.
Apple Inc is one of many companies that won't die down anytime
soon and that's one of the companies I will trust all my life.