Yahoo to buy Right Media

Yahoo said on Monday that it is buying Right Media, which operates a real-time online ad auction network. The deal is worth about $680 million, in equal parts cash and Yahoo stock, for the 80 percent of Right Media that Yahoo does not already own.

In October, Yahoo led a $45 million Series B financing round in Right Media, which gave Yahoo a 20 percent stake in the company. The move comes about two weeks after Google said it was buying online ad company DoubleClick for $3.1 billion.

Elinor Mills covers Internet security and privacy. She joined CNET News in 2005 after working as a foreign correspondent for Reuters in Portugal and writing for The Industry Standard, the IDG News Service, and the Associated Press. E-mail Elinor.

Topics:: Media,; Yahoo

Tags:: Yahoo,; online ads

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