Yahoo to buy Right Media

Yahoo said on Monday that it is buying Right Media, which operates a real-time online ad auction network. The deal is worth about $680 million, in equal parts cash and Yahoo stock, for the 80 percent of Right Media that Yahoo does not already own.

In October, Yahoo led a $45 million Series B financing round in Right Media, which gave Yahoo a 20 percent stake in the company. The move comes about two weeks after Google said it was buying online ad company DoubleClick for $3.1 billion.

Elinor Mills covers Internet security and privacy. She joined CNET News in 2005 after working as a foreign correspondent for Reuters in Portugal and writing for The Industry Standard, the IDG News Service, and the Associated Press. E-mail Elinor.

Topics:: Media,; Yahoo

Tags:: Yahoo,; online ads

Share:: Digg; Del.icio.us; Reddit; Facebook

Recent posts from News Blog: Nvidia puts NForce chipset development on hold; Opera 10 browser is here; Neil Young Archives Blu-ray: Rip off?; Acronis revises survey results about backup habits; Acronis miscalculates data on users' bad backup habits; Flickr co-founder presses beta button; Comcast, Sony open retail store; Cox to try coaxing the Internet into submission

Related: With AdMob, Google seeks mobile-ad advantage; At Web 2.0 Summit, the party's back on; Google's happy days are here again; Google to acquire AdMob for $750 million; Yahoo betting on content biz revival; Slow Web site? Yahoo open-sources an app for that; Yahoo settles pay-per-click fraud suit; Music search is Google's newest tune

About News Blog

Recent posts on technology, trends, and more.

Add this feed to your online news reader

Inside CNET News

Scroll Left Scroll Right

Nanotech - The Circuits Blog
AMD talks 'Hemlock' graphics, next ultra-thin laptops
Advanced Micro Devices' discusses its "Hemlock" graphics card due next week and third-generation ultra-thin laptop technology.
Gallery
Images: Firefox through the ages
Circuit Breaker
Orange sells 30,000 iPhones in U.K. on first day
The U.K. carrier sells six times more iPhones in one day than China Unicom did over its opening weekend. Not bad for being the second carrier in a much smaller country.
Beyond Binary
Bing getting a fall refresh
Microsoft's search engine is getting improved preview results as well as some new health information licensed from Wolfram's Alpha.
Video
Exploratorium's shocking 40th anniversary kicks off
Green Tech
Powering cell phone towers with wind
Southern California pilot program to test Helix Wind's small wind turbines to run cell phone towers.
Video
A new workout for the Wii
Geek Gestalt
Report: Microsoft bans 1 million Xbox Live players
Players who were caught modifying their consoles to play pirated games have been booted from the popular service, InformationWeek says.
Crave
Sponge absorbs 180 times its weight (in toxic sludge)
Researchers in China have adapted carbon nanotubes into a sponge-like material that can be squeezed dry and used to mop up oil spills.
Gallery
Photos: Top-rated reviews of the week
Crave
The 20 most extreme case mods of all time
We pay homage to the men and women of the modding scene by presenting the 20 most pimped-out case transmogrifications ever conceived. You will laugh, you will cry, and you will wonder why some of these people even bothered.
Green Tech
Flywheels to buffer 20 megawatts on grid
Flywheel maker Beacon Power said it plans to begin construction later this month of an energy storage facility in upstate New York to stabilize grid frequency.