Antivirus is dead?
I often joke about the reputation we analysts have for wild hyperbole and speculation but I also realize that some of this well deserved. For example, one frequent analyst diatribe is the "technology X is dead" rap. Point to some technology and become the industry beacon who foretells its demise. Someone resurrects this tired strategy every few years.
The latest version of this old analyst song is that "antivirus is dead." The theory states that new threats are simply too fast, stealthy, and targeted for tried-and-true antivirus software from vendors like McAfee, Symantec, and Trend Micro. After all, antivirus software operates on an a posteriori model where antivirus vendors find malicious code in the wild, develop software signature defenses, and then distribute these signatures to customers. The "antivirus is dead" crowd believes that this model can no longer keep up.
As a member of the brotherhood of industry analysts, I apologize to the world for this soundbite-focused oversimplification. Indeed, antivirus is not dead but like other security technologies its role has changed. Like other IT categories, client security depends upon a layered "defense in depth" model. There is still plenty of pedestrian malware out there that antivirus software is perfectly capable of addressing. Yes, there are other more ominous threats as well which is why desktop software vendors now provide intrusion prevention heuristics as part of their security suites. In other words, add another layer of protection to enhance security and protect against another type of threat. In its simplest form this description categorizes all security strategies.
Saying antivirus software is dead is like saying that airbags made seatbelts obsolete. In fact, airbags simply made seatbelts a part of an overall safety system and thus enhanced automotive safety.
Finally, can someone please introduce me to the analyst who proclaimed that "mainframes are dead" back in 1990 or so? Even after all of these years, I doubt that anyone would own up to such a ridiculous and wildly inaccurate assertion.
Jon Oltsik is a senior analyst at the Enterprise Strategy Group. He is not an employee of CNET. 





Old story, long battle.
obsolete, unable to cope with the overwelming mass of virus's,
rootkits and malware. On 14th December 2007 the now famous
"Zroom" uber-virus was released into the wild & within 24 hours
93% of the worlds Windows PC's were taken down. Banks failed,
stockmarkets crashed, power stations went silent, planes fell
from the skys.
Only a small rag-tag band of Unix, Linux & Mac users remained.
The worlds power suddenly transfered to them overnight.
They ruled with an Iron fist. It was only right however - they had
been warning of this for years. Now, truly, the meek had
inherited the Earth.
While the a/v vendors are finding ways to grow,(primarily acquistion of best of breed niche solutions) the methodology behind A/V signature updating is a dying breed. Cutting edge vendors are deploying proactive solutions focusing on the "good" software, rather than constantly hunting for the bad. I've evaluated a few of the tools out there; vendors are starting to get it and so are their customers. I'd prefer to remain objective in my post but evaluations have lead me down a frustrating path. Instead of recommending a vendor, I suggest this whitepaper as a good resource:
http://www.bit9.com/files/wp-2006-Bit9-Anti-Virus-is-Dead.pdf
Same tendency is in the Office world, whereby, in my view, two to three years from now, Google Apps will become the alternative to MS Office. When Google Apps will move in to the comporate world, it's game over.
DM
http://maximumtrust.blogspot.com
forums.about.com/n/pfx/forum.aspx?nav=messages&webtag=ab-antivirus&tid=2741
http://www.brainstormpc.com
Tonda
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- by traged November 29, 2009 2:05 PM PST
- I dont belive big companies will trust free antiviruses, they will always buy paid solutions - just to be sure. Even free solution provides almost the same security nowadays.
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(11 Comments)Tonda
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