Suzie Reider, YouTube's chief marketing officer, told an audience at the Advertising Research Foundation's Rethink conference this week that YouTube will launch in a few weeks its first user study, according to trade publication Advertising Age.
"By Q3, we'll have a tremendous amount of metrics and data around every video," Reider told the audience. "There's lots you can glean from looking at who's looking at what. It's a real-time focus group that happens all day, every day."
More than 34 million U.S. residents visit YouTube each month, according to ComScore Networks.