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March 20, 2007 11:32 AM PDT

Apple TV now shipping

by Erica Ogg
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At long last, it looks like Apple TV is now available for purchase. The Apple Web site on Tuesday morning listed the set-top box as available for shipment in three to five business days.

Calls to New York- and San Francisco-area Apple Stores confirmed that the box, which is meant to deliver content between a TV and a PC, is so far only available online. A San Francisco Apple Store employee said they expect to have Apple TV "any day now."

First announced at the Apple Worldwide Developers Conference in September under the name iTV, CEO Steve Jobs formally unveiled it as Apple TV at Macworld in January. He announced then that it would be available February. At the end of last month Apple acknowledged the product would be delayed until mid-March, but did not specify the reason.

Erica Ogg is a CNET News reporter who covers Apple, HP, Dell, and other PC makers, as well as the consumer electronics industry. She's also one of the hosts of CNET News' Daily Podcast. In her non-work life, she's a history geek, a loyal Dodgers fan, and a mac-and-cheese connoisseur. E-mail Erica.
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