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March 16, 2007 10:39 AM PDT

Socializr is like Evite with wit

by Candace Lombardi
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Friendster founder Jonathan Abrams has released a new Web site in "gamma" called Socializr.

Friendster, which just patented another networking technology to bolster profitability, is credited with sparking the social networking craze among Internet users.

Abrams' Socializr, meanwhile, offers online tools for event planning.

Users can send personal messages or invitations, post public invites or notes on forums, design invitations and upload photos for albums, in addition to creating personal or company profiles.

Socializr, it seems, is very into keeping a sense of humor about itself. According to Socializr's site, the company motto is "Don't be boring....because Google already took 'Don't be evil.'"

And the message on the Socializr phone hotline informs callers that "we are too busy partying or writing software to answer the phone right now....For press...send an e-mail. If you are an angry blogger, please hang up. Thank you and party on."

In a software-driven world, it's easy to forget about the nuts and bolts. Whether it's cars, robots, personal gadgetry or industrial machines, Candace Lombardi examines the moving parts that keep our world rotating. A journalist who divides her time between the United States and the United Kingdom, Lombardi has written about technology for the sites of The New York Times, CNET, USA Today, MSN, ZDNet, Silicon.com, and GameSpot. E-mail her at candacelombardi@gmail.com. She is a member of the CNET Blog Network and is not a current employee of CNET.
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