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January 31, 2007 4:15 PM PST

Be your own VJ

by Erica Ogg
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PALM DESERT, Calif.--Instead of clogging up a MySpace page with multiple video boxes, Panjea.TV hopes users will opt to build their own channel.

The Panjea people are billing it as a kind of self-produced MTV, where you pick videos from your favorite artists and put them in a single window that you can update whenever and from wherever.

Depending on the awesomeness of your channel, other users could decide to embed your channel on their own site, or create a channel themselves.

It's similar in concept to SplashCast, which also debuted here at Demo '07. Panjea.TV is free and works on any browser, and it's simply using video that's already being served up by YouTube, Google Video, Revver and more.

There are just three steps: first, do a single search for videos from a wide variety of online video-sharing sites. Next, drag and drop the video into your channel. Publish. Since anyone can embed your channel on their site, once you publish your channel it updates every iteration of your channel on the Web at once.

Panjea is still in beta, and though they're presenting later today at Demo '07, the site won't officially launch until South by Southwest in March, so consider this just a first taste.

Erica Ogg is a CNET News reporter who covers Apple, HP, Dell, and other PC makers, as well as the consumer electronics industry. She's also one of the hosts of CNET News' Daily Podcast. In her non-work life, she's a history geek, a loyal Dodgers fan, and a mac-and-cheese connoisseur. E-mail Erica.
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