January 25, 2007 1:12 PM PST
Getting more buck out of Google ads
Google is adding new features to its AdSense program, which has built up an eco-system that lets Web site publishers make money off Google ads that are relevant to the content on their sites. The new feature, dubbed "Ad Placements," allows Web site publishers to charge more for premium space on their Web page, such at the top of the page. It also gives advertisers more control over where they want their ads to appear. More information can be found on the Inside AdSense blog.
The company recently added the ability for Web publishers to specify topics and keywords for their content and pages so that advertisers could target their ads even more.
Elinor Mills covers Internet security and privacy. She joined CNET News in 2005 after working as a foreign correspondent for Reuters in Portugal and writing for The Industry Standard, the IDG News Service, and the Associated Press. E-mail Elinor. 
