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January 9, 2007 12:24 AM PST

Reports: Yahoo buys MyBlogLog

by Michelle Meyers

Forbes is among several media outlets reporting late Monday night that Yahoo has purchased MyBlogLog, a social-networking site that aims to build communities among like-minded blog readers. It also tracks behaviors such as which sites readers have come from and what they click on to leave a particular site.

Forbes' Quentin Hardy, writing on his publication's CES blog, said Yahoo isn't saying what it paid for the Florida-based MyBlogLog, first launched in July. "But knowledgeable sources said it cost a little over $10 million for the company," he wrote.

Om Malik also blogged about his dinner Monday night with MyBlogLog Chairman Scott Rafer, who checked his BlackBerry Pearl, broke into a smile and then responded to an e-mail. "It's done," Rafer then said, referring to the sale of his company to Yahoo, according to Malik. Rafer declined to comment on rumors about the price, Malik added.

Michelle Meyers is an associate editor who tracks online happenings in media, entertainment, and politics. E-mail Michelle.
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