December 20, 2006 7:04 AM PST

NBC to host "jam session" in Second Life tonight

Adding to the growing trend of popular musicians putting on virtual performances in the virtual world Second Life (Jay-Z, after all, did an in-game simulcast of his performance on "Jimmy Kimmel Live"), NBC Universal has announced the first concert in its recently-unveiled virtual headquarters. Tonight, in the "Peacock Room" of NBC Universal's Second Life building, there will be a "jam session" featuring Mark Roberge of O.A.R. and Robert Randolph of Robert Randolph and the Family Band. The virtual concert runs from 8 PM to 10 PM Eastern time, which is 5 PM to 7 PM in-game time.

The network has promised giveaways: event T-shirts for your avatar and CDs by the artists for your real-life persona. Plus, you can play hockey on NBC's ice rink.

NBC's Second Life headquarters can be found here.

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.

Topics:: Gaming,; Media

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