September 25, 2006 2:14 PM PDT
Internet advertising revenue keeps rising
Internet advertising revenue in the U.S. totaled $7.9 billion in the first half of the year, a new record and a 37 percent increase over the same period last year, according to figures released on Monday by the Interactive Advertising Bureau and PricewaterhouseCoopers.
Internet ad revenue was nearly $4.1 billion for the second quarter, up 36 percent from the same period a year ago and 5.5 percent from the first quarter of 2006, the report said.
Of the first-half ad sales, 40 percent were search-related; 31 percent were display ads, which includes rich media, banner ads and sponsorships; and 20 percent were classifieds.
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Elinor Mills covers Internet security and privacy. She joined CNET News in 2005 after working as a foreign correspondent for Reuters in Portugal and writing for The Industry Standard, the IDG News Service, and the Associated Press. E-mail Elinor.
