Let the games begin.
Just a couple of weeks ago, YouTube said it would specifically target Facebook's college crowd, the group that has been responsible for much of the video network's success. Then yesterday MySpace, which estimates that it's responsible for up to 70 percent of the video site's traffic, said it is going after the YouTube market. And Google Video, we suspect, would like nothing better than to crush them all.
We've known for some time that video is a key to the future of social networking, whether it be for entertainment, communication or other practical uses. The question has always been how to make money without running afoul of copyrights and other concerns.
Given that the "Ruthless Rupert" Murdoch is behind MySpace, we suspect that it'll be among the first to figure that out. Frankly, with all of YouTube's trumpeted success, we're surprised that it's taken this long for the gloves to come off.