Apple plans 'showtime' for Sept. 12
Apple Computer welcomed press and analysts back from the Labor Day weekend holiday with an e-mailed invitation for a "Special Event" on Sept. 12 at San Francisco's Yerba Buena Center for the Performing Arts.
Event" invitations. Previous invitations,
such as for the Rokr music phone,
original video iPod, and the more
disappointing iPod Hi-Fi, have all
served to heighten the buzz that always
surrounds an upcoming Apple product.
The invitation didn't have many details, and an Apple representative did not immediately return a call seeking comment. But it looks like Steve Jobs is in a Hollywood state of mind. Embedded in the invitation is an image of a collection of spotlights highlighting the Apple logo above the words, "It's Showtime."
The early bet seems to be a new movie section for the iTunes store, perhaps accompanied by that "true video" iPod that has been in the rumor mill for several months. It has been several months since Apple last updated its iPod lineup, and the company has been expected to introduce new video iPods and new revisions to the iPod Nano for several months.
Tom Krazit writes about the ever-expanding world of Internet search, including Google, Yahoo, online advertising, and portals, as well as the evolution of mobile computing. He has written about traditional PC companies, chip manufacturers, and mobile computers, spending the last three years covering Apple. E-mail Tom.
