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August 21, 2006 11:13 AM PDT

'Tetris'-style magnets recall game fun of yore

by Paul Lin

With so many video games to choose from, it's easy to forget classics like "Tetris." Even in its simplest form, "Tetris" could still be an addictive game in which you had to line up a seemingly never-ending stream of falling blocks made up of four squares, and eventually make row upon row disappear.

Moscow-based industrial designer Artemy Lebedev pays homage to Tetris with a colorful magnet set that he notes--with tongue in cheek--will take care of that to-do task to "get the fridge computerized."

Tetris magnets
Credit: Art.Lebedev Studio

The seven magnets in soft PVC are made up of square units about half an inch, Lebedev told me in an e-mail, and when arranged in the most compact way cover a rectangular area of 6 inches by 1.7 inches, with an additional square on top.

The magnets will be available in November, but Lebedev's site is taking preorders, charging $7.04 for a set. After September, the price bumps up to $10.

Lebedev, creator of the Optimus keyboard, has been doing industrial design since 2001. He sells many other items on the Web site, including a spherical tea kettle in steel with a silicon handle that comes in three bright colors. It's priced at $60.42 online, but also available at retail stores--if you happen to live in Latvia or Singapore.

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