A series of recent Dilbert comics could be a sign of changing sentiment toward the Internet darling. The everyman office worker has gone from a Google worker in 2004 doodles Scott Adams did specially for Google, to a high tech start-up entrepreneur being terrorized by them.
After getting fired by his now billionaire dog, Dogbert, Dilbert has started a high tech company out of his garage. He has invented a search engine that matches singles by common searches. As he applies for a patent on his search algorithm, Dogbert warns him of Google wrath. Dilbert brushes off the warning as ridiculous, but a "back at Google" scene pokes fun at Larry Page's and Sergey Brin's recent interpretations of Google's "Don't be evil" company policy.