May 4, 2006 2:26 PM PDT
Microsoft confirms Massive acquisition
Microsoft entertainment and devices unit President Robbie Bach confirmed Thursday that Microsoft is buying Massive, a company that specializes in serving up ads that appear inside video games.
Announcement of the deal, which was reported last week by the Wall Street Journal, was timed to coincide with the advertiser conference, which ends today.
More details here.
During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft. E-mail Ina. 
