WinTel machines less dull in the UK?

When Apple announced the first Intel Macs in January, it promised in ads that the Intel chips were finally freed from residing in "dull little boxes, dutifully performing dull little tasks."

But when the ad got around to the UK, Apple apparently dropped the word "dull," according to a report on British tech site The Register.

In the British version, Intel chips were "dutifully doing all the things PCs were built to do," but there was no overt mention of dullness in describing the duties. Apple did not give a reason for the switch, but the Register reckons it might have something to do with Britain's more stringent restrictions on advertisements.

In 2003, British regulators banned an Apple TV spot that touted the Power Mac G5 as the "world's fastest" PC, saying that claim was not fully supported.