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July 19, 2005 2:42 PM PDT

ICE your cell phone

by Michelle Meyers
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The I.C.E. (in case of emergency) system for highlighting emergency contacts in a cell phonebook was the brainchild of a British paramedic, who has often struggled to get contact details from shocked or injured patients. His ambulance district in East Anglia and the Vodafone mobile network last year launched a national campaign encouraging people to enter I.C.E. in front of loved ones' contact information in their phones so emergency responders know exactly who to call, right away.

ICE logo
Credit: NHS Trust

Fueled by the London bombings, a related Washington Post story and the Internet, the idea has recently spread around the blogosphere.

Blog community response:

"Why do we like this idea? Because it shows that we don't have to wait for city government to take common sense steps to make us a little bit safer. And the life you save could be your own."
--Advocates for Rasiej

"This is a great suggestion! It could mean the difference between life and death. Let's pass it along... It only takes a few moments of your time to do. Paramedics know what ICE means and they look for it immediately."
--DreadLocks

"Print out a copy of the Washington Post article and give it to your local police department or ambulance service. Even if they don't decide to use the system in your area (I can't imagine why not!), at least they will know about it if they ever see it."
--UnSpace

Michelle Meyers is an associate editor who tracks online happenings in media, entertainment, and politics. E-mail Michelle.
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by mike7mcg November 28, 2008 7:39 PM PST
Is the ICE alert system in Canada - apart from plenty of that cold stuff? Thanks, Mike.
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