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July 17, 2005 9:30 PM PDT

Apple to expand video play?

by Ina Fried
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With its toe already in the video market, Apple Computer may be getting ready to wade in deeper. The company has been offering a handful of music videos on its iTunes Music Store for some months now, but the Wall Street Journal reported on Sunday that more widespread sales of such videos could be around the corner.

Such videos could appear by September and sell for $1.99 apiece, the Journal article said.

While music videos is a start, the bigger question is whether the Mac maker will dive headlong into feature films. Though the possibility has been bandied about for some time, plenty of hurdles remain on that front. Some have speculated, though, that Apple's move to Intel could help convince some Hollywood skeptics.

During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft. E-mail Ina.
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