Telus on Tuesday introduced the Baby Phat by Kimora Lee Simmons i833 by Motorola, available exclusively in Canada on Telus' Mike network. The limited-edition pink phone by the women's designer features the Baby Phat feline logo, a designer-inspired quilted texture and 0.4 carats of genuine diamonds adorning the external display. Think Paris Hilton school of fashion.
"I like everything with a heaping dose of femininity, including my cell phone," former model Kimora Lee Simmons, who co-founded Baby Phat in 1999, said in a statement. But pink bling-bling doesn't come cheap. The phone is available at Telus Mobility retail locations across Canada for $449.99 and up.
Baby Phat has made forays into gadget fashion before. In March, as part of a Sony invitational fashion show to pump up anticipation for the PlayStation Portable, the designer gussied up the game console in a gold case encrusted with seven carats of yellow and black diamonds.