The firm now requires all applicants to bring their parents to work with them for an introduction to the company. What with the upswing in jobs outsourced from the U.S., the Indian job market has been subject to increasingly high employee turnover. Sierra Atlantic says it took the step to increase worker retention.
Maybe it's not as daffy as it seems at first blush. Sierra Atlantic is hoping to influence parents, who have more sway over their childrens' career choices than do their American counterparts. If Sierra Atlantic can sell the folks on what a great work environment they offer, the hope is that will translate into increased company loyalty among their children.