September 27, 2004 5:04 PM PDT

Space travel on the cheap

by Jennifer Guevin
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Lance Bass

Forget about going to Disney World. "Virgin World," which may soon be the newest vacation destination, really is out of this world.

Eccentric entrepreneur Richard Branson's Virgin Group is making plans to launch the first commercial space tourism service. Virgin Galactic will pair with Microsoft co-founder Paul Allen's Mojave Aerospace Ventures for the venture.

The concept of space tourism is nothing new. Since 2001, space tourism firm Space Adventures has offered to take civilians up to the stars. But the multinational Virgin conglomerate may have an edge when it comes to gaining customers because it will be able to offer the ultimate in flight services. After take-off, passengers could sip a cool Virgin cola, listen to tunes via Virgin Digital's online music service, read a Virgin book and, with a Virgin Mobile phone, can even call to say "Hey ma, I'm in space! Can you hear me now?"

Not only that, but Virgin beats Space Adventures on price by a long shot. Previously, aspiring astronauts had to cough up a painful $20 million per person. But Branson predicts he'll be able to send customers into space for the low, low price of $190,000. With prices like that, even burned-out pop-star Lance Bass may finally be able to scrape together enough sponsorship money to make the trip.

Jennifer Guevin is assistant managing editor of CNET News. She focuses on science and green tech. But she also makes the occasional contribution to CNET's kitchen gadgets blog or writes about the latest Web distraction. Once a week, she takes the mic as host of CNET's Daily News Podcast. E-mail Jennifer.
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