July 17, 2008 2:50 PM PDT

EU cracks down on shady cell phone services

by Marguerite Reardon
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The European Union's consumer chief is taking action against dodgy Web sites selling mobile phone ringtones and wallpapers with unscrupulous practices, according to a story by Reuters.

On Thursday, EU Consumer Commissioner Meglena Kuneva launched an investigation into 500 Web sites that sell ringtones, wallpapers, news feeds and video games to consumers. Kuneva believes these Web sites are misleading consumers, notably teenagers, and getting people to spend hundreds of millions of euros on services.

"Far too many people are falling victim to costly surprises from mysterious charges, fees and ringtone subscriptions they learn about for the first time when they see their mobile phone bill," Kuneva told a news conference, according to the Reuters story.

The EU investigation found that some Web sites had unclear pricing information posted. Others didn't provide required contact about the vendor offering the services. And some had "hidden charges" in fine print on parts of the Web site that were hard to read. Many of these sites advertised their service as free, and coaxed customers into long-term contracts.

Consumers in the United States have also complained about similar practices. And last month, AT&T settled a class action lawsuit with wireless subscribers who claimed they had been hoodwinked into signing up for recurring charges for ringtones and other content. The consumers in that case will be given refunds as part of the class action settlement.

The AT&T settlement was the first nationwide settlement that refunds customers' money from charges for third-party content, according to a story published by the Associated Press. Similar lawsuits have been filed against Verizon Wireless, Sprint Nextel, and T-Mobile USA.

Marguerite Reardon has been a CNET News reporter since 2004, covering cell phone services, broadband, citywide Wi-Fi, the Net neutrality debate, as well as the ongoing consolidation of the phone companies. E-mail Maggie.
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by mrtavares July 18, 2008 8:05 AM PDT
Same thing here in Portugal in TV ads. In really small letters at the bottom of the screen one can read that by sending a message to the number advertised, you are basically signing a contract where you state that every week you want a new ringtone sent to you (2 euros a week). They don't say anything about having to send them a new message to state that you want to finish the contract....
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by mrtavares July 18, 2008 8:06 AM PDT
Same thing here in Portugal in TV ads. In really small letters at the bottom of the screen one can read that by sending a message to the number advertised, you are basically signing a contract where you state that every week you want a new ringtone sent to you (2 euros a week). They don't say anything about having to send them a new message to state that you want to finish the contract....
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by mrtavares July 18, 2008 8:07 AM PDT
Same thing here in Portugal in TV ads. In really small letters at the bottom of the screen one can read that by sending a message to the number advertised, you are basically signing a contract where you state that every week you want a new ringtone sent to you (2 euros a week). They don't say anything about having to send them a new message to state that you want to finish the contract....
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