While song identification software is nothing new, Shazam's new update for iPhone and iPod Touch seems to be stepping up the game.
Dubbed "Auto Shazam," the app's new feature, which debuted on Thursday, is able to continuously recognize popular music and TV around a user even though their phone may be locked. This means if someone is unable to whip out their phone to Shazam a song, the phone will still be able to record it.
Last year, Shazam introduced a feature that let users identify television shows and ads. This meant that if a show was Shazam-enabled, users could run the app to get complementary content or an associated app in the iTunes App Store.
The "Shazam for TV" part of the app works with programming at any time of day on over 160 US channels with the exception of some local-only shows such as news broadcasts.