Apple is said to be plotting new incentives and schemes to persuade shoppers to buy the iPhone in-store.
Head honcho Tim Cook imparted some of the new measures -- which could include more price-matching and trade-in options -- at a chinwag with Apple's retail chiefs, 9to5Mac reports, citing "multiple people familiar with the internal event."
The move apparently comes in a bid to fight competition from Android smartphones. While Cook is supposedly happy with sales figures for Mac and iPad devices, he wants more customers to buy iPhones from inside Apple shops, so that they get a gander at the other glossy gadgets Apple offers.
The move could have some positive consequences for shoppers. The possibility of a previously rumored trade-in scheme is mentioned once more, for example. This retail ploy would likely see you getting a discount on your next iPhone when you trade in an older model.
The program could also let you upgrade a damaged, older iPhone to a refurbished iPhone 5, the report says, with price-matching programs for international stores also tipped.
Would you buy an iPhone from an Apple Store, or would you rather hunt around for a better deal online? Let me know in the comments, and find out about the history of Apple's smart phone in our handy video below.