Windows Mobile loses nearly a third of market share
Windows Mobile lost 28 percent of its smartphone market share between last year's third quarter and this year's third quarter, according to market researcher Gartner.
Figures released Thursday by Gartner show that Microsoft's mobile OS had 11 percent of the global smartphone market in Q3 2008. A year later, it had 7.9 percent. Meanwhile, the iPhone's share rose from 12.9 percent to 17.1 percent, and Research In Motion's share jumped from 16 percent to 20.8 percent.
Symbian's share fell from 49.7 percent to 44.6 percent over the same period--a 10 percent drop.
Read more of "Windows Mobile loses nearly a third of market share" at ZDNet UK.






The silence is suspicious. What are they working on behind the scenes? They don't usually just lay back and let others rush ahead. It really suggests that they have something up their sleeves for the future on this one.
Microsoft's usual strategy is buying market share. Unfortunately for Microsoft, both Apple and Google are too big to buy.
From iSupply's report:
"Despite intensifying competition and the loss of some high-profile licensees, the usage of Microsoft Corp.?s Windows Mobile operating system in smart phones will nearly triple from 2009 to 2013, allowing it to reclaim the No.-2 position in the global market, according to iSuppli Corp."
"Windows Mobile is facing a host of challenges, including rising competition from free alternatives like Symbian and Android, the loss of some key licensees and some shortcomings in its user interface,? said Tina Teng, senior wireless communications analyst or iSuppli. ?However, Windows Mobile holds some major cards that will allow it to remain a competitive player in the market."
More from: See http://bit.ly/2IDV43
However, if they can come out with something that is really special with Windows 7 it's not to late to turn things around. Many writers have said that we are still in the early stages of the smartphone revolution and there is still room for Microsoft to come back. I tend to believe that lots of people would still purchase a Windows phone but they just haven't had much to compete with. Not just the hardware and OS but also with no Microsoft app store. WinMo 6.5 is a baby step in the right direction, but they will need much more than that.
But to think they only got so big due to buying there way is very short sighting thinking. The main reason is they typically make a product that is affordable, and useable.
That's what Microsoft would have you believe, and has hinted at such (see also "Pink"). Problem is, they've laid back and let others rush ahead for at most a decade (RIM) or at least two years (iPhone). Their response has been, at best, scattered (buying Danger, pushing Windows Mobile 6.5, the Pink project, etc). There's nothing unified. At least with the (obviously dying) Zune, PlaysForSure was not much more than a diversion to knock competitors off-balance.
==
"Microsoft is a company with very-long-term plans. According to iSupply, Windows Mobile is poised regain the #2 position by 2013, behind only Symbian and ahead of both Apple and Android."
Analysts are all over the map at this point because they simply do not know. Android and the iPhone have disrupted the whole market enough that it's now a crap shoot. iSuppli's big hypothesis is that Microsoft has "ownership of a complete infrastructure essential for the success of a smart phone operating system." Funny, but last I checked, Microsoft does not have ownership of a cell carrier, and does not (yet) produce its own phone hardware. Nokia, RIM, and Apple have just as much (no, MORE) vertical integration, unless iSuppli is too enterprise-focused and thinks that Exchange Server is the end-all be-all (though world+dog can connect to that as well).
Their second hypothesis lay in the number of manufacturer licensees. The flip side of that is, HTC is slowly abandoning them for Android, LG is floundering in spite of having adverts all over the place, and the rest of the licensees apparently aren;t selling enough WinMo phones to matter.
Even iSuppli hinges its whole assertion on the hopes that Microsoft can remove head from backside and produce an OS that is compelling enough to distract attention from RIM, Google, and Apple. So far, nobody's really holding their breath in anticipation, if the universal panning of WinMo 6.5 is any indication.
Windows Mobile 7 is due out at this time next year. By then, handset makers may well have abandoned Microsoft entirely, as they cement their own in-house dev teams (for Symbian and/or Android) and decide that maybe they don't feel like buying licenses for their OSes anymore.
Microsoft's only real hope lay in "Pink", but all indications of in-house fighting show that even Pink may end up a non-starter.
Sorry, you have no idea what you're talking about. Citing that Apple provides more "vertical integration" than Microsoft is mind-boggling, since Apple doesn't even HAVE a systems offering.
What iSupply means by integration is that Microsoft is able to provide end-to-end integrated services to OEMs wanting to license Windows Mobile. That means not just the base OS, but compilers, debuggers, test suites, plus other tooling and professional services _throughout_ the stack. This includes native tooling (embedded c/c++) at the systems level, as well as native and managed code for the application and server levels (embedded VB, SQL Server Mobile Edition, .NET compact framework, etc) plus any glue layers (such as ActiveSync).
Compare that to Symbian where an OEM has to license different tools from different companies (often incompatible with each other). Even the UI SDK is fragmented (UIQ, S60, etc). And forget Android at this point a lot of components just don't even exist yet so manufacturers have had to write things from scratch (an example would be Chinese IME).
Apple gives any OEM wanting to license iPhone OS the middle finger. I don't think that's exactly "vertical integration".
Hence according to iSupply:
"[Windows Mobile] recently gained another key licensee: LG, the world?s No-3 mobile-phone OEM. LG has pledged to produce 50 Windows Mobile handset models. Even after the loss of Palm and Motorola, Windows Mobile still boasts the largest number of OEM licensees among all smart-phone operating systems, at 14. Symbian is in second place, at 10."
*sigh*...
Tell me- how many handsets does Microsoft manufacture at this time? That's correct - zero. Microsoft currently relies on folks like Samsung, HTC, LG, etc to provide hardware platforms, putting them at a greater mercy from outside interests than Apple and/or RIM (remember, I mentioned RIM as well).
So, let's see:
Apple: hardware, software/OS, app store, MobileMe (cloud-based), with a bit of iTunes on the side.
RIM: hardware, software/OS, app store, BES (as service or server).
Microsoft: software/OS, app store, Exchange/ActiveSync.
Notice who comes up short here? Only Android (OS, app store - of sorts) comes up shorter, but Google has shown itself to not really care.
You claim development environments and languages, but those are also included w/ Apple's offering (XTools, ObjC), and Android leverages existing open-source dev environments and tools. The sheer size and popularity of Apple's app store is evidence enough that they aren't hurting in the dev environment/language department.
Next up, ActiveSync (didn't I mention that already when I mentioned Exchange up there?) RIM got around it with BES. Apple just licenses it, but otherwise doesn't need it, and the market didn't really care (as evidenced by their massive growth pre-3G, when ActiveSync wasn't even a consideration for them).
This leaves us with something Apple has that Microsoft also has, but doesn't use - iTunes (vs. Microsoft's Zune-thingy... is it still called "The Social"?) Microsoft could add this kind of functionality (which would be highly important among consumers), but to date they have not, and there are few indications (outside of the promises found in "Pink") that they will.
"Compare that to Symbian where an OEM has to license different tools from different companies (often incompatible with each other)."
Symbian is open-source now, and handset makers can do whatever they like with it these days, without a license. (Nokia announced the shift back in 2006). Nokia is also toying with something called Maemo Linux ...or did you not know this? Would you like a cite? Here you go: http://www.lmgtfy.com/?q=symbian+licensing (3rd link down).
Two postscripts:
1) I already mentioned LG (or did you not read that)?
2) It's spelled "iSuppli". Check the cites you supplied if you don't believe me.
To sum: If you're going to say that someone doesn't know what they're talking about, it would help if you actually read what you're decrying, and to spell the name of the company you;re citing correctly. Once or twice, okay, a typo... but you do it consistently. Just sayin' is all...
Reg'ds,
They're simply going to have to wait and do what they can until it is ready... dunno where that will land them by then, but that's what they stuck themselves with.
Microsoft had an entire decade to do something dominating with Windows Mobile, and formulate a sufficiently attractive answer to the Blackberry. They've had two years to formulate an answer to the iPhone. They've had the money, time, and ready access to the talent (they'd even bought Danger FFS...) yet they did nothing of note, and assumed that they would simply dominate as they had with Windows and Office - that, given enough time, they would simply out-last their competitors. Partially, they had a source from which to divine this - the slow crumbling of Symbian and Palm. However, they apparently guessed wrong on how much time they had.
Sorry, but unless Windows 7 is all that and a bag of chips (and is licensed for, well, $0.00), they're screwed. Android costs nothing for a phone maker to license and develop on. Apple and RIM perfectly happy to compete as a vertically integrated cell phone maker, and pay no on a license fee for their respective mobile OSes.
Where does this leave Microsoft? Up a creek minus a paddle, truth be told.
Or they could be working on something internally whcih would blow your entire comment out of the water.
I keep wondering if they aren't looking at doing a stripped down / locked version of the Windows 7 desktop OS for a smart phone. Look at today's smartphones. The power there is getting close to and in some case higher than a netbook which runs Win7 quite well. Lock it down for security to the hardware and you can eliminate most security issues there.
Imagine if they released a smartphone that at the time of release, could run Windows apps. Instead of coming out with a new phone that might have an apps store with a few hundred thousand apps, they could simply say- install whatever you want from the millions of apps already released in the last 20 years. Need a special app to open Word docs? Nope- just run Word. No emulators, no limitations beyond screen size. Give it some sort of mini USB connection and suddenly you can run scanners, cameras, barcode scanners, printers- all without any new specialized drivers because they already exist. Instant portability on the spot.
But I don't think this would happen. I do think this is where smartphones and home computers are going to eventually though. You just carry around the core and plug in external components as needed.
how exactly would the interface work for full windows 7 on a phone? a phone requires an interface built primarily for one handed and sometimes two handed use that has to be simple enough to pick up and quickly make a call. go remote desktop and tell me whether or not you would like to use that on a devise 24/7.
It's called "Pink", and it's currently flopping around and getting nowhere fast. Unless Roz Ho can stop showboating and buckle down, that project will likely die a slow, horrible death.
"I keep wondering if they aren't looking at doing a stripped down / locked version of the Windows 7 desktop OS for a smart phone."
1) no one makes a mass-produced x86-based smartphone (yet), IIRC
2) no mobile processor currently available can get up the horsepower to run it, even if the OS were stripped
"Imagine if they released a smartphone that at the time of release, could run Windows apps."
See #2 up there... Windows 7, by all reports, has a hard enough time running on a low-end netbook, even stripped. Now imagine it trying to run on a smartphone's even smaller specs.
Meanwhile, MS can't raise fees or they'll just drive more OEMS to Android
Don't hold your breath on that blowing everyone out of the water thing. That sort of thing is very rare and very few innovative companies are capable of such a thing. Microsoft has never produced such a device. They are generally good at playing the "me too" game, but not on real innovation.
Regarding the notion of running Windows apps, that's exactly what got them in trouble in the first place. Microsoft assumed people wanted to use a Windows style interface on a mobile device because that's what they're familiar with. Apple has demonstrated that you need to break the mold and create an interface that suits the device, not create the device and force a desktop metaphor on it. You sound like someone right out of the Microsoft design team. ;-) Also, Intel isn't competing with low power devices like ARM, so it's unlikely you'd get any x86 apps to run, except under emulation (on a slower processor to begin with). Even if this were in any way possible to pull off, I don't see it as a good solution anyway.
At the end of the day, the phone with the most features isn't what wins anyway. It's the phone that is the most pleasant to use for common tasks. That's why everyone, including Microsoft, is scrambling just to copy what Apple did a couple years ago.
STEVE JOBS: "hey our phone is perfectly capable of receiving FM radio but lets wait a couple months and THEN allow everyone to use it and they will lick our boot heels for giving them what they already had!"
* what exactly do you need Flash for? You can boil Flash's usage down to exactly four things: games, ads,poorly-designed websites, and YouTube. The iPhone can already do nearly all of YouTube's content w/o Flash, it already has games, the crappy overly-reliant-on-flash websites only eat bandwidth and data charges, and who wants/needs adverts?
* You do know that the iPhone can run more than one app at a time, right? After all, you can take a call and not lose your web connection (something Verizon cannot claim, incidentally), and multitasking is there and working just fine. Thing is, you only interact with one app at a time.
* The only time I want to bother with FM radio is when I'm driving (because it's illegal to wear headphones while driving, and changing CD's is occasionally a PITA when driving a stick shift). Up here in PDX, there's only one FM radio station that isn't 55 minutes of lame jokes, adverts, and blather every hour... and I can get that one via the station's website stream.
PS: Not a fanboy here; I use a Crackberry - much cheaper, mostly because my employer pays for it. :)
Some answers here:
Flash- I don't need it. I don't want it on any platform. I dislike it wherever it is. I think it was just a crutch for bad / lazy programming. I also don't like being tied in/locked to one OEM like that.
SOME apps let you multitask at once, but only those apps that Apple has permitted to do so. Primarily it's Apple apps running while you use the phone. Even then, web apps suffer greatly due to bandwidth issues obviously. It's not a good balance currently. I find that my phone calls tend to get dropped if I try to use Safari too much during a call. So I've learned that it's best to only do one thing at a time while using the iPhone if I want to have reliability. That's based on experience.
FM radio lost all its charm when I stopped being a teenager. I grew up and don't really care to listen to non-stop fart jokes or other imbecilic behavior. It's pretty much shock jocks or NPR and NPR's gotten very political of late- too much to be really independant news reportage anymore. I actually prefer AM talk shows these days. Talk to me about home improvement, auto repair, etc. Much more interesting.
Blackberry for you? Why don't you have an iPhone? JOIN THE COLLECTIVE. BE ONE OF US.
2. OMG, not losing your internet connection when you receive a phone call is hardly multi-tasking. what planet are you from?
3. i dont care about your ****** radio station. i was using that as an example of apple's marketing. need other exampels? how about video recording, mms, copy/paste. these all should have been there from the beginning but apple keeps throwing out scraps of meat one at a time to keep the hungry dogs interested.
I agree with jpoirier587. I tried out a Driod the other night, which also does not support flash, and it's amazing how much content isn't available. I'll be waiting for the N900. It's ridiculous to not have a fully enabled web browser/device considering the cost of the higher end phones.
Translation: You can't get your porn fix on the thing, huh?
"2. OMG, not losing your internet connection when you receive a phone call is hardly multi-tasking."
That was an example - and something you cannot do with a Droid at this time for some odd reason. You keep using the term "multitasking", but I think you do not know what it means, or even what context you are trying to present it in.
"need other exampels? how about video recording, mms, copy/paste."
copy/paste work there - the news was all over it when that was added. mms and video recording I have no idea about (I don't own an iPhone, and don't use my own phone to do either one).
Then how about running pandora while surfing the net?
or maybe maybe there is a winrar for iphone?
can you zip and surf the net at the same time?
No i dont think apple wants you to work out their processor to 100%
Your idea of a "vertical integration" is also a sham, if we've learned something about the nix (and x86) community is that things should not be so centralized (monolithic) . But if thats what you want, then wmplayer syncs fine with even sdcards. Thats the only thing i had trouble replacing in the *nix side of things, listen seemed good and so did songbird, but wmplayer is just to darn good.Since when have you considered itunes a good media player? if you mean its the only real chioce in mac os 10 then i understand it.
Even winmo 5 can act as a remote control for windows, then there is also built in tethering, Plus of course look up winmo programs and you can see that the selection is way bigger than any app store can ever give you a chance of finding. Heck even in winmo 2003 i could do a remote desktop to a win2k server, there is even a vnc winmo. That was when the ipaq was the first out, there are just too many things you don't do on your phone. Thats why you would want a crippled phone, thats the only way you could use it to its full potential.
Entirely untrue. It was the only real class of Flash usage I had earlier left out, so it was Hobson's Choice.
"Not only are you voilating the cnet terms of service with remarks like that, you owe someone an appology. You really need to back off your sarchasm. It's all you do anymore."
Wow... just, wow. Okay, let me be kind for a moment here. The young gent really didn't know what he was wandering into, and quite frankly, I only bite when I get growled at. ;)
Actually, Apple's open-sourced Webkit rendering engine is the base of nearly every google-based product, including chrome, and it's android OS. Apple, I assure you, has opened their arms to open source more than Microsoft ever has.
really?
http://www.apple.com/opensource/
BSD kernel?
Really, your comments are over the top. First, Random_Walk does not owe an apology based on his comments. Actually, he comes of as being more courteous than most. In fact, he's shown more courtesy than you have in this thread.
Second, regarding Apple and open source, you are way off base. Gold_Storm_Mac suggested that Microsoft and Open source do not go together. Well, aside from the issue where Microsoft was caught with BSD based network code in older NT releases, what other association does Microsoft have with open source? None? Okay, then you have nothing to say. As to giving to open source, it is a give an take proposal. You build off of what others have done and share what you can. That's what Apple has done. Obviously WebKit has already been mentioned. That alone invalidates any point you're trying to make here. In addition to that, have you heard of launchd?? How about cups? How about Quicktime streaming server?? Do we need to continue?
Have you ever heard of Darwin?
Have you ever heard of WebKit?
Have you ever heard of GCC (Apple is a HUGE supporter/contributor) ?
Have you ever heard of apache (Apple is a HUGE supporter/contributor)?
You really need to get off you high horse and learn a bit about things before you open your mouth and keep inserting our foot. For a list of OpenSource projects Apple uses and contributes to:
http://www.apple.com/opensource/
That's what this article's primary focus is.
Either of you two care to explain this, perhaps? : http://www.opensource.apple.com/release/iphone-312/
Facts don't matter to Random_Walk. For example, he doesn't acknowledge that most of these are projects where Apple is on the receiving side. Unless he wants to claim that Apple created gcc or gdb and then gave it to the community.
And monkeys might fly out of my . . . um, you know.
More likely, you're just making up BS to troll.
It's not about making money, but accepting that which is useful to you.
I will let him put it on eBay and make some money. Would be rude for me to do that.
lmfao dude
iPhone and corvette maybe.
no an iphone is more like a ford taurus. simple and marketed for the masses
28% is 3% away from 25% which is 1/4 but it is 5.3% away from 33% which is 1/3.
so the article should really say "Windows Mobile loses over a quarter of market share".
...but I guess that doesn't get us to read the article as much does it? How to lie with statistics.
:D
For iPhone coolaid drinkers, I have one word for you: tethering. Call me when Apple/AT&T stops removing functionality. And no, jailbreaking doesn't count for getting tethering functionality. Also, give me a call when you can use the storage on your iPhone however you want. Having to run a specific application to access the iPhone is a joke.
Verizon removes it too - it'll cost you an additional fee if you want it back.
Apps are the key to functionality and that's where the war will be won. He who has the best stable of developers and App selection will win this war. That's why I'm an Apple investor.
Microsoft has fallen much too far behind to catch up. They're already dead and burial is at hand.
The only other variable that could sway customers would be connectivity cost. If one of the players can find a way to offer unlimited data, unlimited voice, and unlimited messaging with free worldwide unlimited data roaming all for about $50 per month they'll have found the key. The point is that these touch screen smartphones with many apps are rapidly evolving into wonderful devices but the connectivity options still suck especially for world travelers.
Apple has, historically, pissed on developers to the detriment of their Macintosh. they are currently pissing off the developers now with the iPhone and the App approval/rejection process.
If, and this is a big "if", MS delivers on it's WinMo 7 like it did on Windows 7, you will see a resurgence in development in very short order.
Steve Jobs and Apple are their own worst enemy.
a company with the talent and the resources of microsoft should NEVER be counted out of the game. even if they did abandon the mobile market right now they might show back up in 3-4 years with a product that will make everyone's head spin.
microsoft didnt make a penny on the xbox360 for YEARS. they put a lot of work and money into it and took losses for a few years but what they got was the dominant gaming platform on the market. no reason they couldnt do the same with a mobile OS
Swing-and-a-miss. Even if we assume that WinMo "can do all the right things very well," which has yet to be demonstrated it's not really a question of whether this is "a bad thing." Why? Simple: the market doesn't care. For Microsoft (and for any business, for that matter) t's not about whether what you do things well, it' about whether you do them well to SELL PRODUCT. At this point, what WinMo is doing isn't selling, hence the cratering market share, and the need to rush out the stop gap WinMo 6.5 while 7 is finished.
But seriously, if you honestly believe that the problem with WInMo is that it's "boring," wow, open your eyes. What is really "exciting" about the iPhone is its simplicity, and the fact that you don't need an IT background to figure the thing out. In that regard, WinMo isn't there yet, and based on MS' history, it probably never will be. But hey, enjoy your WinMo phone!
Agreed, even if WinMo7 is perfect, MS has much bigger problems. It hasn't figured out how to make money on the mobile space. Right now, MS makes $8 to $15 per phone license which comes out to less than $300 million per year. Now compare that to the Apple iPhone ecosystem, where Ebay just reported that they made $500 million off the App store alone through PayPal! Apple was already making billions in two years by monetizing every aspect of the mobile space--the hardware, the software, the peripherals, the media downloads and even a bigger cut of the retail sales from Apple retail and internet sales. Plus they are allowing thirds party devs to make money on the mobile space like never before.
microsoft owns %90 of the market so of course they can only cannabalize their own market share.... seriously man stop polluting cnet with your foolishness
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"Yes, if. But if not, then what? You never cover that part, do you?"
Even on the flip side, Windows Mobile is still stuck with whatever marketshare they have left. So what's to cover again?
I'll stick with WinMo as long as I use Exchange. Not to mention, even with the WiFi and GPS turned off, the Moment battery life was horrid. 1/2 a day and it was dead. The TP2 is holding strong @ 80%.
The OS might not be the newest/latest/greatest but the TP2 is inline for the 6.5 upgrade, the hardware is solid, and HTC makes damn good phones. I'll stick W/ the TP2 untl the HD2 hits the US on Sprint
they have 6.5 ready to flash onto your touch pro 2 if you don't want to wait for your carrier :)
- by dougmcnerd November 15, 2009 3:22 PM PST
- I really don't understand how MS's market share is even as high as 3.9%. Who are these people that are buying that OS!? I'm floored by the irrationality of it!!!
- Like this Reply to this comment
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- by t8 November 15, 2009 3:50 PM PST
- Microsoft employees and their families probably get them at a serious enough discount to warrant having one.
- Like this
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